CDnA - Senior Manager, Media and Campaign Analytics

Amgen; Chicago (IL); Hybrid; USD 137,000 - 186,000; Full time

Job summary

Amgen seeks a Senior Manager, Media and Campaign Analytics to deliver analytics and insights for omnichannel and digital marketing efforts within US and Global Marketing. You will develop audience analysis, journey modeling, and test-and-learn campaigns, influencing brand strategy with data-driven recommendations.

The role supports cross-functional teams and external partners, with a flexible commuter path to Thousand Oaks, CA or Deerfield, IL and on-site presence at least three days weekly.

Qualifications

• PhD/Master's/Bachelor's with experience in forecasting, analytics, sales or marketing operations.
• Experience building omnichannel measurement and campaign analytics.
• Strong ability to translate analyses into actionable business insights.

Responsibilities

• Develop secondary data analytics to support digital marketing and campaign measurement.
• Provide leadership with objective perspectives on campaign analytics and performance.
• Collaborate cross-functionally with marketing, digital leads, and analytics teams.
• Work with external vendors to prioritize business needs and analytics delivery.
• Analyze complex data sources to reveal insights on brand performance and KPIs.
• Summarize analyses and inform tactics and tools for campaign optimization.
• Model opportunities to target audiences across omnichannel touchpoints.

Skills

Omnichannel analytics

Digital marketing analytics

Campaign analytics

Stakeholder collaboration

Education

Bachelor’s degree in a related field

Tools

Industry data sources

Job description

Career Category Sales & Marketing Operations Job Description Join Amgen’s Mission of Serving Patients At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do. Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas -Oncology, Inflammation, General Medicine, and Rare Disease- we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives. Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.

CDnA – Senior Manager, Media and Campaign Analytics Live

What you will do Let’s do this. Let’s change the world. In this vital role the CDnA – Senior Manager, Media and Campaign Analytics is responsible for delivering analytics and insights to support the Omnichannel Commercial efforts within the US and Global Marketing organizations. This includes secondary data analytics for omnichannel/digital reporting/tracking, supporting quarterly business reviews, participating in brand campaign development and rollout, as well as ad-hoc analysis. The individual in this role will be responsible for developing and implementing digital campaign analytics - including audience analysis, micro-segmentation, digital persona development, omnichannel customer journey development, test-and-learn campaign testing, analytics around content and channel affinity, and optimal sequencing of touchpoints. The successful candidate is a passionate champion of insights driven strategy and objective evidence-based decision making. Using a variety of methodologies, the successful candidate will be combining digital/omnichannel data analysis with a variety of insights from other sources into a story for a brand.

Flexible Commuter role to Thousand Oaks, CA or Deerfield, IL site. You will work on-site a minimum of 3 days a week.

Responsibilities

• Develop secondary data analytics to support digital marketing, including, monitoring exposure and engagement, development of rapid test-and-learn initiatives, digital channel activity tracking and internal/external tactical campaign measurement to provide objective, data-driven insights
• Provide marketing leadership with an objective and thorough perspective on campaign analytics and performance management
• Work cross functionally with marketing, digital leads, broader analytics teams, and other partners to develop and communicate assumptions based on campaign analysis and team member input
• Develop and deliver analysis using complex data sources including industry syndicated data sources (media measurement and benchmarking), tactical performance data, etc. to generate an integrated, objective, and detailed understanding of brand business and critical metrics
• Interpret, summarize, and communicate analyses to drive campaign understanding and recommendations for tactical performance tracking tools, and ad-hoc requests
• Manage relationships with external vendors to prioritize business needs and enable effective delivery of analytics
• Work with brand leads on analytics and modeling opportunities to target audiences more effectively across omnichannel touchpoints.

Basic Qualifications

• Doctorate degree and 2 years of forecasting, analytics, sales &/or marketing operations experience OR Master’s degree and 4 years of forecasting, analytics, sales &/or marketing operations experience OR Bachelor’s degree and 6 years of forecasting, analytics, sales &/or marketing operations experience OR Associate’s degree and 10 years of forecasting, analytics, sales &/or marketing operations experience OR High school diploma / GED and 12 years of forecasting, analytics, sales &/or marketing operations experience

Preferred Qualifications

• Strong understanding of consumer and HCP omnichannel performance and understanding of gaps and optimization strategies to drive improvements of campaign performance.
• Create omnichannel measurement and tracking plans across the entire consumer journey with recommendations for multiple brands.
• Experience working with measurement around HCP custom programs.
• Deep understanding of measurement framework across the full consumer journey and can create learning plans to effectively measure and understand the relationships between leading and lagging business and media KPIs.
• Ability to translate campaign and analytic results into cogent, compelling, and cohesive insights with actionable commercial recommendations.
• Experience with digital marketing channels (Paid Search or SEM, Organic Search or SEO, Paid Social, Earned Social, Display, Email) is required.
• Ability to think strategically to support key business decisions.
• Ability to work collaboratively in team-based environment across different functional groups.
• Demonstrated analytical skills—understands the strengths and limitations of different analytical approaches and their findings.
• Excellent oral, written and presentation skills with ability to explain complex concepts and controversial findings clearly to a variety of audiences, including senior management.
• Skilled in handling multiple responsibilities, priorities, tasks and projects simultaneously.
• Thrive

Win

What we expect of you We are all different, yet we all use our unique contributions to serve patients. The strategic professional we seek is a collaborative partner with these qualifications.

What you can expect of us

As we work to develop treatments that take care of others, we also work to care for our teammates’ professional and personal growth and well-being. The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications. Amgen offers a Total Rewards Plan comprising health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities including: Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts. A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan Stock-based long-term incentives Award-winning time-off plans and bi-annual company-wide shutdowns Flexible work models, including remote work arrangements, where possible.

Sponsorship for this role is not guaranteed. As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease.

Equal Opportunity Statement

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other basis protected by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Amgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Salary Range 137,144.95USD -185,549.05 USD

Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology. Amgen focuses on areas of high unmet medical need and leverages its biologics manufacturing expertise to strive for solutions that improve health outcomes and dramatically improve people’s lives. A biotechnology pioneer since 1980, Amgen has grown to be one of the world's leading independent biotechnology companies, has reached millions of patients around the world and is developing a pipeline of medicines with breakaway potential. For more information, visit www.amgen.com and follow us on www.twitter.com/amgen