Omnichannel Analytics Lead – Media & Campaign

BioSpace; Thousand Oaks (CA); Hybrid; USD 140,000 - 180,000; Full time

Benefits offered by this job

Flexible work models

Annual bonus potential

Stock-based incentives

Retirement plan

Job summary

Amgen is seeking a Senior Manager, Media and Campaign Analytics to lead analytics and insights for Omnichannel Commercial efforts in the US and globally. The role focuses on secondary data analytics, audience analysis, and test-and-learn campaigns, delivering data-driven insights to support brand campaigns and quarterly reviews.

The role requires advanced forecasting and analytics experience, cross-functional collaboration, and the ability to translate complex results into actionable

Qualifications

• Doctorate, Masters, Bachelors, or equivalent in a related field with significant forecasting/analytics experience.
• Experience forecasting, analytics, sales or marketing operations.
• Ability to translate analytics into actionable recommendations.

Responsibilities

• Develop secondary data analytics to support digital marketing and campaign measurement.
• Provide leadership with objective perspectives on campaign analytics and performance.
• Collaborate across marketing, analytics teams and partners to share assumptions and insights.
• Develop analyses using diverse data sources to understand brand performance and metrics.
• Summarize and communicate analyses to inform tactical performance tracking tools.
• Manage relationships with external vendors to prioritize analytics initiatives.
• Partner with brand leads on analytics opportunities to target audiences more effectively.

Skills

Omnichannel analytics

Campaign analytics

Audience analysis

Digital marketing channels

Cross-functional collaboration

Education

Doctorate degree

Masters degree

Bachelors degree

Associates degree

High school diploma

Tools

CRM systems

Job description

Amgen is seeking a Senior Manager, Media and Campaign Analytics to lead analytics and insights for Omnichannel Commercial efforts in the US and globally. The role focuses on secondary data analytics, audience analysis, and test-and-learn campaigns, delivering data-driven insights to support brand campaigns and quarterly reviews.

The role requires advanced forecasting and analytics experience, cross-functional collaboration, and the ability to translate complex results into actionable