Senior Manager of Membership Value (UCANZ)

Crunchyroll; Los Angeles (CA); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Salary plus bonus

Flexible time off

Medical, dental, vision

401(k) with employer match

Commuter benefit

HSA program

Job summary

Crunchyroll is seeking a Senior Manager for UCANZ Membership Value, responsible for regional go-to-market strategy and marketing execution across Digital Manga, Games Vault, Regional Ecommerce Marketing and other membership-value initiatives.

You will partner with global commercial centers and regional leads to translate strategies into locally relevant plans, activation calendars and campaign deliverables, while coordinating multiple channels to support growth in membership acquisition,

Qualifications

• 8+ years of regional marketing, go-to-market, or related field in entertainment, media, streaming, tech, gaming or consumer business.
• Willingness to travel domestically or internationally as needed.
• Proven ability to translate global strategies into regional plans and campaigns.
• Strong stakeholder management and project coordination skills.
• Experience with integrated campaigns across O&O, lifecycle, social, PR, partnerships, events, paid media, and ecommerce.

Responsibilities

• Translate global strategies into regional briefs, activation calendars and campaign deliverables.
• Coordinate workstreams across O&O, lifecycle, social, PR, partnerships, events and paid media.
• Develop locally relevant campaigns connecting titles with anime fandoms and cultural moments.
• Track campaign performance and recommend optimizations for acquisition, engagement, retention and revenue.
• Partner with global commercial centers and regional teams to align messaging and localization.

Skills

Regional marketing

Campaign management

Go-to-market planning

Data-driven optimization

Stakeholder management

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

CRM

Marketing analytics platforms

Ecommerce platforms

Job description

• The UCANZ Membership Value, Senior Manager, supports regional go-to-market strategy and marketing execution for Digital Manga, Games Vault, Regional Ecommerce Marketing and other emerging membership-value businesses
• Working in close partnership with global commercial centers, regional marketing leads and cross-functional teams, this role translates global strategies and objectives into locally relevant plans, briefs, activation calendars and campaign deliverables
• The role coordinates assigned workstreams across available regional channels—including O&O, lifecycle, social, PR, partnerships, events and paid media—to support business goals while ensuring each program strengthens the broader Crunchyroll membership proposition
• Success means delivering high-quality, timely, and measurable regional marketing programs that give fans more reasons to join, engage, stay and deepen their relationship with Crunchyroll
• Support the development and execution of regional go-to-market plans for Digital Manga, Games Vault, Regional Ecommerce Marketing and other emerging membership-value propositions
• Translate global commercial strategies into regional briefs, A/B tests, priorities, activation calendars, audience plans and campaign deliverables
• Serve as a key regional point of contact for global commercial centers, helping ensure priorities are clearly understood and delivered in the region
• Coordinate assigned workstreams across O&O, lifecycle, social, PR, partnerships, events and paid media, managing timelines, dependencies, approvals and handoffs
• Identify opportunities to connect related businesses and campaigns into a more cohesive regional Crunchyroll membership experience
• Track campaign and business performance, prepare reporting and recommend optimizations against acquisition, engagement, retention, revenue and membership-value goals
• Manage regional GTM and marketing execution for Games Vault in partnership with the global Games commercial center
• Support discovery, trial and engagement through O&O, lifecycle, social, paid media, partnerships, events and other regional channels
• Develop locally relevant campaigns connecting Games Vault titles with anime fandoms, franchises and cultural moments
• Support awareness and utilization of Games Vault as a meaningful membership benefit
• Maintain reporting on adoption, engagement and membership impact, and recommend optimization opportunities
• Lead execution of regional go-to-market and marketing plans for Crunchyroll Ecommerce in partnership with the global ecommerce team and relevant regional and enterprise partners
• Help translate the Store’s evolving mission into a locally relevant membership-value proposition: a premium, curated, members-first destination for exclusive anime merchandise, limited drops and distinctive fandom experiences
• Develop campaign briefs and channel plans that build demand for exclusive product drops and curated collections through IP-led storytelling connected to anime, characters and fan communities
• Support Ecommerce positioning as a meaningful Mega and Ultimate membership benefit, including targeted awareness and upgrade activity for eligible Fan audiences
• Coordinate integrated launch, drop and ongoing marketing activity across O&O, lifecycle, social, editorial, PR, influencers, partnerships, events, paid media, streaming surfaces and onsite experiences
• Manage execution across announcement, lookbook and anticipation, launch, sell-through, last-chance and evergreen phases, coordinating channel sequencing, assets, approvals and timelines
• Coordinate with Store, Product, Engineering, Creative, Content, Curation, Customer Experience, Lifecycle, Communications and Legal partners to align messaging, access rules, site readiness, localization and customer support
• Monitor product sell-through, engagement, conversion, membership upgrades, repeat visits, sentiment, customer feedback and retention signals; prepare insights and recommend improvements
• Ensure Ecommerce communications are fan-first, IP-centered, transparent, culturally relevant and consistent with Crunchyroll’s brand

Benefits

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually
• Flexible time off policies allowing you to take the time you need to be your whole self
• Generous medical, dental, vision, STD, LTD, and life insurance
• Support program for new parents
• Employer paid commuter benefit
• Health Saving Account HSA program
• 401(k) plan, with employer match
• Health care and dependent care FSA
• Pet insurance and some of our offices are pet friendly!

8+ years of experience in regional marketing, go-to-market, integrated marketing, campaign management, ecommerce, membership marketing or a related field within entertainment, media, streaming, technology, gaming or another consumer business

Willingness to travel domestically or internationally as needed

Proven ability to use insights and performance data to recommend optimizations, improve execution and support business decisions

Highly organized, detail-oriented and dependable, with strong follow-through and the ability to manage deadlines, approvals and executional risks

Excellent written, verbal, presentation and stakeholder-management skills, with the ability to influence without direct authority across a matrixed organization

Experience with campaign-management, project-management, digital asset-management, CRM, ecommerce or marketing analytics platforms is a plus

Strong understanding of anime, entertainment, streaming, gaming, ecommerce, fandom-driven brands or multicultural audiences is highly preferred

Experience managing integrated campaigns across O&O, lifecycle, social, editorial, PR, partnerships, paid media, events, onsite or streaming surfaces

Demonstrated experience translating global or enterprise strategies into locally relevant marketing plans and executing programs across multiple markets, channels and audiences

Experience partnering with global commercial centers, regional marketing teams, creative functions, channel owners and external agencies or vendors

Demonstrated ability to manage end-to-end campaign execution, including briefs, workback schedules, asset requirements, localization, approvals, dependencies, launch readiness and post-launch follow-up

Experience marketing membership benefits, ecommerce, content, entertainment releases, games, digital products or other consumer propositions; direct-to-consumer or subscription experience strongly preferred

Strong project and operational management skills, with the ability to manage multiple concurrent programs, shifting priorities and complex cross-functional dependencies

Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent experience ideal but not required

Strong analytical skills and experience tracking performance across metrics such as acquisition, engagement, conversion, retention, revenue, sell-through, membership upgrades, sentiment and repeat behavior