Membership Value Lead: Regional Growth & Campaigns

Crunchyroll; Los Angeles (CA); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Salary plus bonus

Flexible time off

Medical, dental, vision

401(k) with employer match

Commuter benefit

HSA program

Job summary

Crunchyroll is seeking a Senior Manager for UCANZ Membership Value, responsible for regional go-to-market strategy and marketing execution across Digital Manga, Games Vault, Regional Ecommerce Marketing and other membership-value initiatives.

You will partner with global commercial centers and regional leads to translate strategies into locally relevant plans, activation calendars and campaign deliverables, while coordinating multiple channels to support growth in membership acquisition,

Qualifications

• 8+ years of regional marketing, go-to-market, or related field in entertainment, media, streaming, tech, gaming or consumer business.
• Willingness to travel domestically or internationally as needed.
• Proven ability to translate global strategies into regional plans and campaigns.
• Strong stakeholder management and project coordination skills.
• Experience with integrated campaigns across O&O, lifecycle, social, PR, partnerships, events, paid media, and ecommerce.

Responsibilities

• Translate global strategies into regional briefs, activation calendars and campaign deliverables.
• Coordinate workstreams across O&O, lifecycle, social, PR, partnerships, events and paid media.
• Develop locally relevant campaigns connecting titles with anime fandoms and cultural moments.
• Track campaign performance and recommend optimizations for acquisition, engagement, retention and revenue.
• Partner with global commercial centers and regional teams to align messaging and localization.

Skills

Regional marketing

Campaign management

Go-to-market planning

Data-driven optimization

Stakeholder management

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

CRM

Marketing analytics platforms

Ecommerce platforms

Job description

Crunchyroll is seeking a Senior Manager for UCANZ Membership Value, responsible for regional go-to-market strategy and marketing execution across Digital Manga, Games Vault, Regional Ecommerce Marketing and other membership-value initiatives.

You will partner with global commercial centers and regional leads to translate strategies into locally relevant plans, activation calendars and campaign deliverables, while coordinating multiple channels to support growth in membership acquisition,