VP, Product - Monetization, Identity & Core Services

Crunchyroll; California; On-site; USD 350,000 - 650,000; Full time

Job summary

Crunchyroll is seeking an experienced VP of Product, Monetization, Identity & Core Services to lead the strategy and outcomes for identity, access, monetization, payments, billing and foundational consumer services. You will shape the end-to-end experience from registration to renewal and retention across web, mobile, TV, games and partners.

You will own the unified identity vision, drive global expansion of payment methods, and establish measurement practices that tie product changes to

Qualifications

• 10+ years of product management experience across consumer platforms, subscriptions, monetization, payments, identity or related services.
• Proven track record leading multiple product domains and senior PMs in a global, high-scale environment.
• Strong analytical skills with metrics, dashboards, experimentation and operating mechanisms.
• Exceptional communication, organization-building and executive decision-making abilities.

Responsibilities

• Define the product strategy for subscription monetization, checkout, pricing, offers, upgrades and downgrades.
• Improve end-to-end journeys from intent to renewal and re-engagement across global markets.
• Build reusable platform capabilities across products, devices and partner channels.
• Collaborate with Engineering, Legal, Finance, Security, CX and Marketing to ensure revenue growth and fan trust.

Skills

Product management

Leadership

Monetization

Payments

Identity

Strategy

Analytics

Executive communication

Experimentation

Job description

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love. Join our team, and help us shape the future of anime!

About the role

The VP Product, Monetization, Identity & Core Services is an executive product leader responsible for the strategy, roadmap, and outcomes of Crunchyroll’s identity, access, monetization, payments, billing, and foundational consumer services. The role connects the full commercial and access lifecycle: registration, login, account recovery, checkout, payment authorization, subscription management, renewal, retention, and trusted account usage. The leader will build reusable capabilities across products, devices, platforms, markets, and partner channels while balancing fan experience, revenue growth, operational efficiency, security, privacy, and compliance. This role reports to the SVP Product and partners closely with Product, Engineering, Design, Data, Finance, Legal, Privacy, Security, Trust & Safety, Customer Experience, Marketing, and Business Development.

Define the product strategy for subscription monetization, checkout, pricing, offers, upgrades, downgrades, win‑back, cross‑sell, and localized payment experiences. Improve the end‑to‑end journey from intent through conversion, activation, renewal, and re‑engagement. Expand payment‑method coverage in strategic markets while preserving a coherent global platform. Establish experimentation and measurement practices that connect product changes to subscribers, conversion, ARPU, retention, and revenue. Partner with commercial and regional leaders on market‑specific opportunities and scalable global solutions. Own the vision for unified consumer identity across web, mobile, TV, games, manga, partners, and emerging platforms. Improve registration, login, passwordless and OTP access, account recovery, session management, authentication, and cross‑platform continuity.

Define account, household, profile, consent, and identity models that support fan convenience, personalization, trust, and growth. Balance frictionless access with protection against account takeover, credential abuse, unauthorized access, and other identity risks. Establish shared identity services and integration patterns that enable product teams to build consistently. Own the product strategy for payment processing, billing, payment‑method management, recurring charges, refunds, dunning, retries, account updater capabilities, and payment orchestration. Improve payment approval and renewal success while reducing passive churn, payment failures, chargebacks, fraud losses, and finance costs. Develop an intelligent multi‑PSP strategy, including routing, tokenization, failover, retry logic, risk‑aware decisioning, and payment‑method optimization. Enable reliable global expansion through localized payment methods, installments, alternative billing models, and partner integrations. Ensure payment products meet applicable PCI DSS, privacy, financial, and regional regulatory requirements.

Identify shared capabilities that should be built once and reused across product domains. Establish clear product ownership for account services, membership and entitlement foundations, wallet capabilities, offers and incentives, consent, and monetization data. Improve service reliability, observability, operational tooling, and launch readiness. Create product standards and APIs that reduce fragmentation and increase delivery velocity across teams. Partner with Engineering on architecture‑adjacent product strategy without assuming ownership of technical implementation. Partner with Trust & Safety, Security, Legal, Privacy, Finance, and CX to embed protection into identity and monetization journeys.

Set product requirements for fraud mitigation, chargeback prevention, account protection, payment risk, abuse prevention, and privacy‑aware experiences. Ensure risk controls are proportional, explainable, measurable, and designed to minimize false positives and fan friction. Establish executive visibility into revenue integrity, account protection, payment health, and customer‑impacting incidents. Lead and develop a high‑performing organization of product leaders and individual contributors across monetization, payments, identity, and core services.

10+ years of product management experience, including significant leadership of consumer platforms, subscription products, monetization, payments, identity, or related services. Experience leading multiple product domains and senior product managers in a global, high‑scale environment. A proven record of improving conversion, retention, revenue, payment performance, or consumer platform adoption. Deep understanding of subscription economics, payment processing, billing, PSPs, payment orchestration, fraud, identity, authentication, and account systems. Experience building reusable platform capabilities across multiple products, devices, markets, and partner channels. Strong judgment balancing fan experience, growth, reliability, security, privacy, compliance, and cost. Demonstrated ability to influence Engineering, Finance, Legal, Security, Trust & Safety, CX, Marketing, and executive stakeholders. Strong analytical ability and experience establishing metrics, dashboards, experimentation, and operating mechanisms. Exceptional communication, organization‑building, and executive decision‑making skills. Passion for anime, fandom, and creating experiences that help fans join, stay, and return.