Vice President of Product (Monetization, Identity & Core Services)

Crunchyroll; Los Angeles (CA); On-site; USD 250,000 - 420,000; Full time

Benefits offered by this job

Salary plus performance bonus

Flexible time off policies

Medical, dental, vision, STD, LTD, and

Employer paid commuter benefit

401(k) plan with employer match

Health Saving Account (HSA)

FSA for health and dependent care

Parental support program

Pet insurance and pet-friendly offices

Job summary

Crunchyroll is seeking a VP of Product, Monetization, Identity & Core Services to own the strategy, roadmap, and outcomes for Crunchyroll’s identity, access, monetization, payments, billing, and foundational consumer services.

The leader will drive end-to-end experiences from registration through renewal, expand payment coverage globally, and build reusable platform capabilities across products and markets, balancing fan experience with revenue and compliance.

Qualifications

• Deep understanding of subscription economics, payment processing, billing and identity systems.
• 10+ years in product management with leadership of consumer platforms and monetization.
• Experience influencing Engineering, Legal, Finance, Security, CX and Marketing.

Responsibilities

• Define product strategy for subscription monetization, checkout pricing, offers and localization.
• Bridge fan experience with revenue growth, security, and regulatory compliance.
• Lead multi-domain product teams across monetization, payments, identity and core services.
• Build reusable platform capabilities and establish an executive operating rhythm.
• Partner with cross-functional leaders to expand global payment coverage and trust.

Skills

subscription economics

payments

identity

monetization

data-driven decisions

leadership

stakeholder management

executive communication

Education

Bachelor's or higher in a relevant field

Tools

PSPs

payment orchestration

PCI/DSS awareness

Job description

• The VP Product, Monetization, Identity & Core Services is an executive product leader responsible for the strategy, roadmap, and outcomes of Crunchyroll’s identity, access, monetization, payments, billing, and foundational consumer services
• The role connects the full commercial and access lifecycle: registration, login, account recovery, checkout, payment authorization, subscription management, renewal, retention, and trusted account usage. The leader will build reusable capabilities across products, devices, platforms, markets, and partner channels while balancing fan experience, revenue growth, operational efficiency, security, privacy, and compliance
• This role reports to the SVP Product and partners closely with Product, Engineering, Design, Data, Finance, Legal, Privacy, Security, Trust & Safety, Customer Experience, Marketing, and Business Development
• Define the product strategy for subscription monetization, checkout, pricing, offers, upgrades, downgrades, win-back, cross-sell, and localized payment experiences
• Improve the end-to-end journey from intent through conversion, activation, renewal, and re-engagement
• Expand payment-method coverage in strategic markets while preserving a coherent global platform
• Establish experimentation and measurement practices that connect product changes to subscribers, conversion, ARPU, retention, and revenue
• Partner with commercial and regional leaders on market-specific opportunities and scalable global solutions
• Own the vision for unified consumer identity across web, mobile, TV, games, manga, partners, and emerging platforms
• Improve registration, login, passwordless and OTP access, account recovery, session management, authentication, and cross-platform continuity
• Define account, household, profile, consent, and identity models that support fan convenience, personalization, trust, and growth
• Balance frictionless access with protection against account takeover, credential abuse, unauthorized access, and other identity risks
• Establish shared identity services and integration patterns that enable product teams to build consistently
• Own the product strategy for payment processing, billing, payment-method management, recurring charges, refunds, dunning, retries, account updater capabilities, and payment orchestration
• Improve payment approval and renewal success while reducing passive churn, payment failures, chargebacks, fraud losses, and finance costs
• Develop an intelligent multi-PSP strategy, including routing, tokenization, failover, retry logic, risk-aware decisioning, and payment-method optimization
• Enable reliable global expansion through localized payment methods, installments, alternative billing models, and partner integrations
• Ensure payment products meet applicable PCI DSS, privacy, financial, and regional regulatory requirements
• Identify shared capabilities that should be built once and reused across product domains
• Establish clear product ownership for account services, membership and entitlement foundations, wallet capabilities, offers and incentives, consent, and monetization data
• Improve service reliability, observability, operational tooling, and launch readiness
• Create product standards and APIs that reduce fragmentation and increase delivery velocity across teams
• Partner with Engineering on architecture-adjacent product strategy without assuming ownership of technical implementation
• Partner with Trust & Safety, Security, Legal, Privacy, Finance, and CX to embed protection into identity and monetization journeys
• Set product requirements for fraud mitigation, chargeback prevention, account protection, payment risk, abuse prevention, and privacy-aware experiences
• Ensure risk controls are proportional, explainable, measurable, and designed to minimize false positives and fan friction
• Establish executive visibility into revenue integrity, account protection, payment health, and customer-impacting incidents
• Lead and develop a high-performing organization of product leaders and individual contributors across monetization, payments, identity, and core services
• Set clear ownership boundaries, decision rights, prioritization mechanisms, and outcome-based roadmaps
• Create a unified operating rhythm across strategy, planning, execution, launch, measurement, and learning
• Represent the portfolio in executive forums and communicate tradeoffs clearly
• Build strong partnerships with Engineering and operational functions so platform capabilities are adopted through quality, usability, and measurable value
• Success Measures
• Growth in paid members, premium conversion, checkout conversion, and revenue
• Improvement in payment approval, renewal success, and localized payment adoption
• Reduction in passive churn, payment failures, chargebacks, fraud losses, and finance costs
• Improvement in registration, login, recovery, and cross-platform access success
• Increased adoption and reuse of shared identity, monetization, and core services
• Improved reliability, latency, incident recovery, and operational visibility
• Strong privacy, compliance, security, and Trust & Safety outcomes
• Higher product delivery velocity and fewer duplicated or fragmented solutions

Benefits

• Receive a great compensation package including salary plus performance bonus earning potential, paid annually
• Flexible time off policies allowing you to take the time you need to be your whole self
• Generous medical, dental, vision, STD, LTD, and life insurance
• Employer paid commuter benefit
• 401(k) plan, with employer match
• Health Saving Account HSA program
• Health care and dependent care FSA
• Support program for new parents
• Pet insurance and some of our offices are pet friendly!

Deep understanding of subscription economics, payment processing, billing, PSPs, payment orchestration, fraud, identity, authentication, and account systemsA proven record of improving conversion, retention, revenue, payment performance, or consumer platform adoptionPassion for anime, fandom, and creating experiences that help fans join, stay, and returnDemonstrated ability to influence Engineering, Finance, Legal, Security, Trust & Safety, CX, Marketing, and executive stakeholdersExperience leading multiple product domains and senior product managers in a global, high-scale environmentExceptional communication, organization-building, and executive decision-making skillsExperience building reusable platform capabilities across multiple products, devices, markets, and partner channelsStrong judgment balancing fan experience, growth, reliability, security, privacy, compliance, and cost10+ years of product management experience, including significant leadership of consumer platforms, subscription products, monetization, payments, identity, or related servicesStrong analytical ability and experience establishing metrics, dashboards, experimentation, and operating mechanisms