Senior Manager, Member Experience Marketing — Remote

Care Access; Oregon; Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

PTO

Employer-paid medical, dental, and视on

HSA/FSA options

401(k) with company match

Long-term disability

Job summary

Care Access is seeking a Senior Manager, Member Experience Marketing to lead the strategy and execution of programs that improve the member experience across the journey. You will craft clear, engaging content and orchestrate campaigns across email, SMS, web, and portals, leveraging CRM and analytics to inform decisions.

The ideal candidate brings a healthcare marketing background, strong writing skills, and experience with lifecycle marketing, journey orchestration, and marketing technology.

Qualifications

• Meaningful healthcare experience is required.
• Experience developing and improving customer/member journeys.
• Strong writing, editing, and storytelling skills for content marketing.
• Experience with audience segmentation, personalization, and campaign testing.

Responsibilities

• Lead complex, cross-functional projects from strategy to implementation and measurement.
• Develop lifecycle programs across email, SMS, web, portals, and direct mail.
• Define audience segmentation, messaging, timing, and channel mix.
• Partner with digital, design, data, and compliance stakeholders to ensure accurate communications.

Skills

Lifecycle Marketing

Content Strategy

Marketing Technology

Data Analytics

Cross-Functional Collaboration

Education

Bachelor’s degree in marketing, communications, business, public health, healthcare administration, or related field

Tools

CRM

Marketing Automation

Content Management System (CMS)

Job description

Care Access is seeking a Senior Manager, Member Experience Marketing to lead the strategy and execution of programs that improve the member experience across the journey. You will craft clear, engaging content and orchestrate campaigns across email, SMS, web, and portals, leveraging CRM and analytics to inform decisions.

The ideal candidate brings a healthcare marketing background, strong writing skills, and experience with lifecycle marketing, journey orchestration, and marketing technology.