Senior Manager, Mass Donor Marketing & Growth

UNITED STATES SOCCER FEDERATION 1; Atlanta (GA); Hybrid; USD 110,000 - 140,000; Full time

Job summary

U.S. Soccer is seeking a Senior Manager, Donor Direct Marketing to lead strategy, development, and execution of mass donor communications.

This role owns the mass audience segment from first gift through mid-level giving, driving revenue growth with an agency of record handling production and media buying. The position requires 5+ years in nonprofit direct response fundraising, strong multi-channel experience, and the ability to design and test campaigns that move donors along the lifecycle.

Qualifications

• Bachelor's degree required.
• 5+ years in nonprofit direct response fundraising or related fields.
• Experience with multi-channel donor marketing and attribution.

Responsibilities

• Lead mass donor marketing strategy across channels (mail, email, paid digital).
• Own entry ladder, second gift program, and monthly recurring giving.
• Design tests across creative, offers, and segments with hypotheses.
• Manage agency relationship and ensure alignment with revenue targets.
• Coordinate calendar to avoid conflicts with renewal cycles and campaigns.
• Partner with Marketing & Communications on messaging and attribution.

Skills

Direct response fundraising

Multichannel marketing

Donor engagement

Digital marketing

Campaign strategy

Storytelling

Project management

Leadership

Cross-functional collaboration

Education

Bachelor's degree

Tools

Salesforce

Marketing automation platforms

CRM systems

Job description

U.S. Soccer is seeking a Senior Manager, Donor Direct Marketing to lead strategy, development, and execution of mass donor communications.

This role owns the mass audience segment from first gift through mid-level giving, driving revenue growth with an agency of record handling production and media buying. The position requires 5+ years in nonprofit direct response fundraising, strong multi-channel experience, and the ability to design and test campaigns that move donors along the lifecycle.