Donor Direct Marketing Growth Lead

U.S. Soccer Federation; Atlanta (GA); On-site; USD 100,000 - 140,000; Full time

Job summary

U.S. Soccer Federation is seeking a Senior Manager of Donor Direct Marketing to lead strategy, development, and execution of mass donor marketing and communications.

You will own the mass audience segment from first gift through mid-level giving, overseeing a blend of direct mail, email, and paid digital with an agency of record. The role partners with Advancement and centralized Marketing & Communications to build an integrated channel mix, ladder, and attribution standard, driving revenue and

Qualifications

• Bachelor's degree required.
• 5+ years of progressive experience in nonprofit direct response fundraising, integrated marketing, donor engagement, digital marketing, communications, advancement, or related fields.
• Experience managing an agency or vendor relationship and evaluating performance against projections.
• Experience building donor marketing, fundraising communications, or audience engagement programs.
• Experience designing and reading a testing program with hypothesis, sample, and result.

Responsibilities

• Own the mass audience segment of the donor file and the revenue and donor targets for acquisition, retention, and mid-level giving.
• Design and execute a second gift program, build recurring giving into every touch, and lead retention/reactivation.
• Build a rolling test plan across creative, offer, ask string, segment, and timing with clear hypotheses and read dates.
• Expand digital reach and revenue through paid social, search, display, and owned channels including apps and email.
• Manage the agency of record relationship, ensuring in-house strategy and external execution remain aligned.

Skills

Strategic thinking

Communication

Storytelling

Project management

Relationship-building

Leadership

Education

Bachelor's degree

Tools

Salesforce

Marketing automation platforms

CRM systems

Job description

U.S. Soccer Federation is seeking a Senior Manager of Donor Direct Marketing to lead strategy, development, and execution of mass donor marketing and communications.

You will own the mass audience segment from first gift through mid-level giving, overseeing a blend of direct mail, email, and paid digital with an agency of record. The role partners with Advancement and centralized Marketing & Communications to build an integrated channel mix, ladder, and attribution standard, driving revenue and