Donor Direct Marketing Lead — Multi-Channel Growth

UNITED STATES SOCCER FEDERATION 1; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

U.S. Soccer is seeking a Senior Manager, Donor Direct Marketing to lead strategy, development, and execution of mass donor communications. This role owns the mass audience segment from first gift through mid-level giving and collaborates with Marketing & Communications.

You will design multi-channel programs, integrate recurring giving, manage the agency of record, and drive revenue growth while aligning with U.S. Soccer's fundraising pillars and strategic priorities.

Qualifications

• 5+ years of progressive experience in nonprofit direct response fundraising, integrated marketing, donor engagement, digital marketing, communications, advancement, or related fields.
• Experience managing an agency or vendor relationships, including briefing creative, calendar commitments, and evaluating performance against projections.
• Proven ability to develop and execute multi-channel donor outreach programs.

Responsibilities

• Own the mass audience segment of the donor file with revenue and donor targets from acquisition to mid-level giving.
• Design and execute the second gift program, integrating monthly recurring giving into campaigns.
• Lead expansion of digital reach via paid social, search, display, and email; manage attribution and measurement.

Skills

Direct marketing

Donor engagement

Digital marketing

Agency management

CRM analytics

Education

Bachelor's degree

Tools

Salesforce

Marketing automation

CRM platforms

Microsoft Office Suite

Job description

U.S. Soccer is seeking a Senior Manager, Donor Direct Marketing to lead strategy, development, and execution of mass donor communications. This role owns the mass audience segment from first gift through mid-level giving and collaborates with Marketing & Communications.

You will design multi-channel programs, integrate recurring giving, manage the agency of record, and drive revenue growth while aligning with U.S. Soccer's fundraising pillars and strategic priorities.