Senior Manager, Marketing Solutions for B2B Enterprise

LabCorp; Durham (NC); On-site; USD 120,000 - 180,000; Full time

Job summary

Labcorp is seeking a Senior Manager, Marketing Solutions for B2B Enterprise to lead portfolio positioning, messaging, and thought leadership across healthcare audiences. The role drives marketing strategy, sales enablement, and content development to differentiate diagnostics portfolios.

The candidate will collaborate with Product Management, Medical/Science, and Customer Marketing to translate complex science into compelling narratives and to optimize performance across channels.

Qualifications

• Bachelor's degree required.
• 5+ years' experience in product management or portfolio management.
• Experience developing portfolio positioning and messaging.

Responsibilities

• Develop marketing strategy for the diagnostics portfolio and support product launches.
• Create clear, evidence-based messaging for Sales and internal teams.
• Oversee portfolio content and campaigns; partner with Customer Marketing.
• Translate product and services into compelling storytelling for behavior change.
• Own KPIs and dashboards; present insights to leadership.
• Lead portfolio thought leadership including insights and analyses.
• Collaborate with Sales, Product, and Medical/science teams for tools and training.
• Leverage AI to accelerate content development and insights.

Skills

Portfolio positioning

Narrative development

Marketing strategy

Sales enablement

AI in marketing

Market intelligence

KPI dashboards

Cross-functional collaboration

Thought leadership

Education

Bachelor's degree

Job description

Labcorp is a global leader in laboratory services, providing the insights and answers that help healthcare providers, patients, researchers, pharmaceutical companies and health systems make confident decisions and improve outcomes. Through our unparalleled science, data, technology and laboratory network, we advance diagnostics, accelerate innovation and help address some of the world's most important health challenges. As we shape the future of healthcare, we are leveraging advanced technologies, intelligent digital solutions and data-driven innovation across our operations to enhance how work gets done and deliver greater value to customers and patients. With our global scale and deep expertise, you'll have the opportunity to do meaningful work, grow your career and make a real impact on people's health around the world. Together, we're improving health and improving lives.

Labcorp is seeking a Senior Manager, Marketing Solutions for B2B Enterprise to join our team in!

Responsibilities:

Portfolio Positioning & Narrative Development for Healthcare Customers

• Develop marketing strategy for the assigned diagnostics portfolio, and support priority portfolios, product launches, and high-growth opportunities by creating differentiated positioning, value propositions, thought leadership, and sales enablement strategies.
• Create clear, evidence-based messaging and portfolio narratives that simplify scientific and technical complexity for Sales and internal teams.
• Oversee portfolio-level content and campaign development; partner with Customer Marketing for audience customization and external activation.
• Partner with Product Management, Medical/Science and clinical colleagues to translate product and services from technical aspects into clear, compelling storytelling that drives desired behavior.
• Partner with Customer Marketing who are audience/channel marketing experts to ensure the Portfolio Positioning and Narrative can be effectively adapted for different audiences to maximize customer engagement and business impact.

Market Intelligence, Performance Optimization & Measurement

• Analyze scientific trends, customer insights (across payers, providers, and health systems), and competitive intelligence to refine portfolio strategy, messaging, and content.
• Maintain ongoing feedback loops with Customer Marketing, Product Management, Sales, Field Activation, and Science to validate strategy and optimize materials.
• Own KPIs and performance dashboards for the portfolio; provide insights that guide strategic adjustments and resource prioritization.
• Present portfolio performance, insights, risks, and recommendations to franchise and commercial leadership.

Thought Leadership & Scientific Influence

• Lead portfolio-level thought leadership strategy and development, including insights, clinical narratives, and scientific trend analyses that reinforce Labcorp's expertise across various healthcare audiences including payer, provider, patients, and health systems.
• Identify and engage KOLs, clinicians, and SMEs to strengthen scientific credibility, ensure clinical relevance, and inform portfolio strategy, sales enablement, and thought-leadership content.
• Lead multi-audience strategy for webinars, conferences, CEU/CME initiatives and work with Customer Marketing, Sales, Global Events, and Medical/science partners as subject matter experts to plan and execute with impact.

Sales Enablement & Commercial Support

• Work collaboratively with Product Management on the strategy and development of sales enablement materials, including selling messages, workflow explainers, objection handling, competitive tools, and portfolio-level sales playbooks.
• Equip Sales with the tools, insights, and training needed for confident, clinically credible customer conversations.
• Share competitive and market intelligence to support sales effectiveness; incorporate field feedback to refine messaging and develop new tools.
• Partner with Sales on priority accounts, blitzes, training, and pipeline acceleration initiatives.

AI-Enhanced Duties and Responsibilities:

• Use AI to improve efficiency and execution: Leverage AI to accelerate content development, insight generation, and recurring workflows while maintaining ownership of strategic decisions and final outputs.
• Strengthen decision‑making with AI-generated insights: Use AI to synthesize market, scientific, customer, and competitive intelligence into actionable recommendations that support portfolio strategy and decision‑making.
• Improve information sharing across teams: Use AI to create and distribute clear, role‑specific summaries that improve alignment across marketing, product, sales, science, and medical teams.
• Drive consistency across functions: Maintain shared AI tools, templates, and knowledge resources that promote consistent portfolio facts, positioning, terminology, and handoffs across teams.

Minimum Qualifications:

• Bachelor's degree.
• 5 or more years' experience in product management or portfoli