Senior Manager, Solutions Marketing

LCH Lab. Corp. of America Holdings; North Carolina; Hybrid; USD 115,000 - 130,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k)

Paid Time Off

Tuition Reimbursement

Employee Stock Purchase Plan

Job summary

Labcorp seeks a Senior Manager, Solutions Marketing to lead positioning and narratives for the diagnostics portfolio, shaping marketing strategy, launches, and high‑growth opportunities with differentiated value propositions and sales enablement tools.

The role partners with Product Management, Medical/Science, Customer Marketing, and Sales to translate complex science into persuasive storytelling and to drive engagement across multi‑audience channels while guiding portfolio go‑to‑market

Qualifications

• Bachelor’s degree.
• 5 or more years’ experience in product management or portfolio marketing strategy.
• 3 + years experience in diagnostics or healthcare sectors.
• 3 years or more Sales enablement, commercial excellence experience.

Responsibilities

• Portfolio Positioning & Narrative Development: Develop marketing strategy for the assigned diagnostics portfolio, and support priority portfolios, product launches, and high-growth opportunities by creating differentiated positioning, value propositions, thought leadership, and sales enablement strategies.
• Create clear, evidence-based messaging and portfolio narratives that simplify scientific and technical complexity for Sales and internal teams.
• Oversee portfolio-level content and campaign development; partner with Customer Marketing for audience customization and external activation.
• Partner with Product Management, Medical/Science and clinical colleagues to translate product and services from technical aspects into clear, compelling storytelling that drives desired behavior.
• Partner with Customer Marketing who are audience/channel marketing experts to ensure the Portfolio Positioning and Narrative can be effectively adapted for different audiences to maximize customer engagement and business impact.

Skills

Strategic thinking

Cross functional leadership

Storytelling

Analytical rigor

Program management

Customer empathy

Education

Bachelor’s degree

Job description

Responsibilities

Portfolio Positioning & Narrative Development

Develop marketing strategy for the assigned diagnostics portfolio, and support priority portfolios, product launches, and high-growth opportunities by creating differentiated positioning, value propositions, thought leadership, and sales enablement strategies.

Create clear, evidence-based messaging and portfolio narratives that simplify scientific and technical complexity for Sales and internal teams.

Oversee portfolio-level content and campaign development; partner with Customer Marketing for audience customization and external activation.

Partner with Product Management, Medical/Science and clinical colleagues to translate product and services from technical aspects into clear, compelling storytelling that drives desired behavior.

Partner with Customer Marketing who are audience/channel marketing experts to ensure the Portfolio Positioning and Narrative can be effectively adapted for different audiences to maximize customer engagement and business impact.

Market Intelligence, Performance Optimization & Measurement

Analyze scientific trends, customer insights, and competitive intelligence to refine portfolio strategy, messaging, and content.

Maintain ongoing feedback loops with Customer Marketing, Product Management, Sales, Field Activation, and Science to validate strategy and optimize materials.

Own KPIs and performance dashboards for the portfolio; provide insights that guide strategic adjustments and resource prioritization.

Present portfolio performance, insights, risks, and recommendations to franchise and commercial leadership.

Thought Leadership & Scientific Influence

Lead portfolio-level thought leadership strategy and development, including insights, clinical narratives, and scientific trend analyses that reinforce Labcorp’s expertise.

Identify and engage KOLs, clinicians, and SMEs to strengthen scientific credibility, ensure clinical relevance, and inform portfolio strategy, sales enablement, and thought‑leadership content.

Lead multi‑audience strategy for webinars, conferences, CEU/CME initiatives and work with Customer Marketing, Sales, Global Events, and Medical/science partners as subject matter experts to plan and execute with impact.

Sales Enablement & Commercial Support

Work collaboratively with Product Management on the strategy and development of sales enablement materials, including selling messages, workflow explainers, objection handling, competitive tools, and portfolio-level sales playbooks.

Equip Sales with the tools, insights, and training needed for confident, clinically credible customer conversations.

Share competitive and market intelligence to support sales effectiveness; incorporate field feedback to refine messaging and develop new tools.

Partner with Sales on priority accounts, blitzes, training, and pipeline acceleration initiatives.

AI-Enhanced Duties and Responsibilities

Use AI to improve efficiency and execution: Leverage AI to accelerate content development, insight generation, and recurring workflows while maintaining ownership of strategic decisions and final outputs.

Strengthen decision‑making with AI-generated insights: Use AI to synthesize market, scientific, customer, and competitive intelligence into actionable recommendations that support portfolio strategy and decision‑making.

Improve information sharing across teams: Use AI to create and distribute clear, role‑specific summaries that improve alignment across marketing, product, sales, science, and medical teams.

Drive consistency across functions: Maintain shared AI tools, templates, and knowledge resources that promote consistent portfolio facts, positioning, terminology, and handoffs across teams.

Minimum Qualifications

• Bachelor’s degree.
• 5 or more years’ experience in product management or portfolio marketing strategy.

Preferred Qualifications

• 3 + years experience in diagnostics or healthcare sectors.
• 3 years or more Sales enablement, commercial excellence experience.

Additional Job Standards

Experience applying AI to accelerate portfolio marketing workflows, including positioning and narrative drafting, scientific and competitive monitoring, KOL and SME input synthesis, dashboard commentary, and sales enablement preparation, with clear judgment about where AI adds value and where human expertise must lead.

Comfort configuring, prompting, and maintaining purpose-built AI agents or assistants for recurring portfolio marketing workflows, including setting guardrails, reviewing outputs, and keeping a human accountable for every recommendation.

Demonstrated ability to use AI‑synthesized scientific, competitive, customer, and portfolio intelligence to strengthen positioning, differentiation, and go‑to‑market recommendations and cross‑functional alignment, while treating AI output as a contributor to, never the source of, strategy.

Experience using AI to standardize artifacts, terminology, and handoffs across adjacent marketing disciplines (Product Management, Solutions Marketing, Customer Marketing) to support consistent, cross‑team execution.

Skills and Competencies

• Strategic thinking
• Cross functional leadership
• Storytelling
• Analytical rigor
• Program management
• Customer empathy

About the Role

As the leader in global diagnostic services, Labcorp’s mission is to improve health and improve lives. Diagnostic Marketing serves as a critical commercial business partner across the company to support expanding access to innovative products and services, strengthening Labcorp brand leadership in specialized testing, leveraging digital technology to improve effectiveness, and prioritizing customer experience and engagement to drive long‑term value for the company.

The Senior Manager, Solutions Marketing plays a key role in ensuring that the company’s diagnostic innovations are clearly understood, competitively positioned to meet customer needs, and effectively adopted in the market. This role strengthens Labcorp’s brand leadership, supports growth in high‑value specialties, and enhances customer engagement through evidence‑based, strategically grounded portfolio marketing.

The Senior Manager, Solutions Marketing shapes the positioning and narrative of their diagnostics portfolio, developing marketing strategies that support priority portfolios, product launches, and high‑growth opportunities. This includes creating differentiated positioning, value propositions, thought leadership, and sales enablement that clearly articulate Labcorp’s scientific and clinical value.

A part of the core role is equipping Sales for high‑impact customer engagement, translating complex scientific and technical information into clear, evidence‑based messaging and developing the tools, resources, and training that enable confident, clinically credible conversations.

The Senior Manager also provides recommendations that inform the portfolio‑level go‑to‑market strategies led by Customer Marketing and continuously evaluates market trends, scientific developments, customer insights, and competitive dynamics to refine strategy, strengthen differentiation, and guide portfolio decision‑making.

Location

The candidate must reside in the Boston, MA; Madison, WI; San Diego, CA; or Durham/Burlington, NC areas, located near a Labcorp hub. Applicants who live within 35 miles of either the Burlington, NC or Durham, NC location will follow a hybrid schedule, which includes a minimum of three in‑office days per week at an assigned location, either Burlington or Durham, supporting both collaboration and flexibility.

Application Window

Open through 10/31/26

Pay Range

$115,000-$130,000

Benefits

• Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan.
• Employees regularly scheduled to work less than 20 hours, Casual, Intern, and Temporary employees are only eligible to participate in the 401(k) Plan.
• Employees who are regularly scheduled to work a 7 on/7 off schedule are eligible to receive all the foregoing benefits except PTO or FTO.

Labcorp is proud to be an Equal Opportunity Employer

Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.

We believe in the power of science to change lives. Labcorp is a leading global life sciences company that provides vital information to help doctors, hospitals, pharmaceutical companies, researchers, and patients make clear and confident decisions. Through our unparalleled diagnostics and drug development capabilities, we provide insights and accelerate innovations to improve health and improve lives. Here, you can join our nearly 70,000 employees, serving clients in more than 100 countries, as we work together to transform approaches to patient care.