Sr. Manager, Customer Marketing - Specialty Medicine

LCA Lab. Corp. of America; North Carolina; Hybrid; USD 100,000 - 120,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Life Insurance

STD/LTD

401(k)

PTO/FTO

Tuition Reimbursement

Employee Stock Purchase Plan

Job summary

Labcorp is seeking a Senior Manager, Customer Marketing—Specialty Medicine—to lead provider-focused engagement and acquisition. You will translate insights into personas and value props, shape GTM plans, and oversee content from concept to final asset delivery, collaborating across Insights, Brand, Channel Marketing, Product, and Sales. Hybrid work with multiple US locations and strong analytics.

Qualifications

• Bachelor’s degree.
• 6+ years in marketing, customer engagement, provider-focused roles within healthcare/diagnostics/B2B clinical environments.

Responsibilities

• Translate market insights into provider personas and value propositions.
• Develop GTM campaigns, growth plays, and lifecycle programs for provider audiences.
• Create high-quality content and manage the content calendar from concept through MLR review and delivery.
• Monitor market trends, competitors, and provider messaging to inform content optimization.
• Track performance and build dashboards; use data to optimize conversion, engagement, and funnel progression.

Skills

Provider marketing

Cross‑functional leadership

Analytics & measurement

Storytelling & exec comms

Integrated channel

Marketing automation

Healthcare fluency

Education

Bachelor's degree

MBA preferred

Job description

Labcorp is a global leader in laboratory services, providing the insights and answers that help healthcare providers, patients, researchers, pharmaceutical companies and health systems make confident decisions and improve outcomes. Through our unparalleled science, data, technology and laboratory network, we advance diagnostics, accelerate innovation and help address some of the world’s most important health challenges. As we shape the future of healthcare, we are leveraging advanced technologies, intelligent digital solutions and data-driven innovation across our operations to enhance how work gets done and deliver greater value to customers and patients. With our global scale and deep expertise, you’ll have the opportunity to do meaningful work, grow your career and make a real impact on people’s health around the world. Together, we’re improving health and improving lives.

Senior Manager, Customer Marketing – Specialty Medicine

Labcorp is seeking a Senior Manager, Customer Marketing, Specialty Medicine to join our team!

Responsibilities

Provider Insight Development, Personas & Value Propositions

Translate Market Insight research into actionable provider personas. Develop audience‑specific value propositions and messaging that reinforce Labcorp’s scientific credibility, clinical value, and differentiation, aligned with the enterprise audience strategy.

Go‑to‑Market Strategy, Growth Plays & Lifecycle Activation

Support growth of customer audiences—planning and executing against annual growth strategy while driving audience expansion and elevating brand confidence and reputation. Translate provider audience strategy into prioritized targeted GTM campaigns, growth plays, and lifecycle programs designed to acquire, engage, retain, and expand provider relationships. Develop clear, actionable creative and channel briefs that translate strategic objectives into execution requirements, and review these briefs with channel partners to ensure alignment on goals, messaging, sequencing, and activation plans. Work with channel partners to operationalize GTM plans into integrated activation, ensuring coordinated messaging, creative, and timing across web, email, paid, organic, and field channels (working with Portfolio Marketing). Ensure consistent execution across paid, earned, and owned channels.

Content Engine Execution & Content System Management

Develop high‑quality, research‑driven content—including articles, blogs, clinical briefs, reports, toolkits, emails, videos, and presentations. Use AI to adapt and personalize foundational content into audience‑aligned assets designed for different channels, audiences, and stages of the provider journey. Manage the content calendar, workflow, and production timeline from concept through MLR review and final asset delivery.

Market & Competitor Monitoring

For assigned provider audience segments, monitor market and competitor activity, messaging trends, clinical content, and new launches to inform optimization and content development. Package trends and insights into actionable updates for leaders and executive cross‑functional partners.

Performance Measurement, Optimization & Analytics

Track performance of messaging, campaigns, lifecycle initiatives, content assets, and channel execution; translate data into actionable insights and optimization plans. Build reporting dashboards and narrative summaries that highlight key trends, performance drivers, risks, and recommended adjustments. Use A/B testing, segmentation analysis, and journey metrics to optimize conversion rates, engagement, and funnel progression. Partner with analytics teams to ensure tagging, measurement, and attribution are correctly implemented.

Project Management & Operational Coordination

Manage audience‑specific marketing calendar and timelines, leading tactic sequencing and prioritization. Lead day‑to‑day project management across multiple workstreams, ensuring timelines, deliverables, and stakeholder alignment. Coordinate inputs across Insights, Brand, Channel, Product Management, Portfolio Marketing, Medical/MLR, and Sales. Manage external agencies, vendors, freelancers, and creative partners to deliver on‑time, high‑quality assets. Drive operational excellence by improving workflows, communication, and execution processes.

Minimum Qualifications

• Bachelor’s degree.
• 6 or more years of experience in marketing, customer engagement, or provider‑focused commercial roles within healthcare, diagnostics, laboratory services, or other B2B clinical environments.

Preferred Qualifications

• Master of Business Administration (MBA).

Additional Job Standards

• Demonstrated knowledge of provider segments (e.g., Primary Care, Health Systems, FQHCs, Independents, Pediatrics).
• Experience developing personas, messaging, and go to market strategies for clinical or provider audiences.
• Strong analytical and storytelling skills, with the ability to distill complex insights into impactful narratives.
• Proven ability to collaborate in a matrixed environment and influence cross functional stakeholders.
• Experience with digital marketing, demand generation, or lifecycle marketing.
• Ability to adapt quickly, manage multiple priorities, and operate in a fastmoving, highly collaborative environment.

Skills and Competencies

• Clinical & Market Literacy (Healthcare/Diagnostics)
• Cross‑Functional Leadership
• Analytics, Measurement & Optimization
• Storytelling & Executive Communication
• Agility, Prioritization & Change Leadership
• Integrated Channel Orchestration
• Experience (Marketing automation (Marketo/Eloqua/Pardot), Salesforce, HCP media platforms, web personalization)
• Healthcare Fluency

About the Role

As a global leader in laboratory services, Labcorp is driven by our mission to improve health and improve lives. Understanding our customers’ needs—and a relentless focus on optimizing their experience and engagement—is essential to delivering on this mission. Understanding our customers deeply and optimizing customer experience and engagement is paramount to our success. The Senior Manager, Customer Marketing is a critical member of Labcorp Diagnostics’ enterprise marketing team, responsible for executing targeted provider‑focused engagement and acquisition programs that drive measurable growth. This role turns enterprise audience strategy into high‑quality, insight‑driven content and go‑to‑market execution that accelerates provider acquisition, strengthens lifecycle engagement, reinforces Labcorp’s scientific leadership, and increases adoption of priority tests and solutions. Focused on targeted provider audiences, this leader collaborates closely with Insights, Brand, Channel Marketing, Segment Marketing, Product, and Sales to deliver compelling, clinically relevant provider experiences.

Location

The candidate must reside in the Boston, MA; Madison, WI; San Diego, CA; or Durham/Burlington, NC areas, located near a Labcorp hub. Applicants who live within 35 miles of either the Burlington, NC or Durham, NC location will follow a hybrid schedule, which includes a minimum of three in‑office days per week at an assigned location, either Burlington or Durham, supporting both collaboration and flexibility.

Application Window

Application window will close on October 31, 2026.

Pay Range

Pay Range: $100,000 - $120,000 annually + annual bonus eligibility. All job offers will be based on a candidate’s skills and prior relevant experience, applicable degrees/certifications, as well as internal equity and market data. The position is also eligible for an annual bonus under the Labcorp Bonus Plan. Bonuses are payable based on corporate and/or business segment performance and are subject to individual performance modifiers.

Benefits

• Medical
• Dental
• Vision
• Life
• STD/LTD
• 401(k)
• Paid Time Off (PTO) or Flexible Time Off (FTO)
• Tuition Reimbursement
• Employee Stock Purchase Plan

Employees regularly scheduled to work less than 20 hours, Casual, Intern, and Temporary employees are only eligible to participate in the 401(k) Plan.

Employees who are regularly scheduled to work a 7 on/7 off schedule are eligible to receive all the foregoing benefits except PTO or FTO.

For more detailed information, pleaseclick here.

Equal Opportunity Employer

Labcorp is proud to be an Equal Opportunity Employer: Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.

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We believe in the power of science to change lives. Labcorp is a leading global life sciences company that provides vital information to help doctors, hospitals, pharmaceutical companies, researchers, and patients make clear and confident decisions. Through our unparalleled diagnostics and drug development capabilities, we provide insights and accelerate innovations to improve health and improve lives. Here, you can join our nearly 70,000 employees, serving clients in more than 100 countries, as we work together to transform approaches to patient care.