Head of Affiliate & Creator Partnerships

Fanatics; New York (NY); On-site; USD 134,000 - 168,000; Full time

Job summary

Fanatics is seeking a Lead, Affiliate & Partner Programs to own and scale the affiliate ecosystem for Fanatics Collect and Topps.com. You will architect the program, design commissions, track performance, recruit high‑quality partners, and optimize growth across partners and creators.

You’ll work with Growth, Product, Marketing, and Analytics to align strategy with the roadmap, while ensuring data integrity and scalable infrastructure.

Qualifications

• 5–8+ years of experience in affiliate marketing, partner programs, or performance marketing within e‑commerce, marketplaces, or digital platforms.
• Proven track record of building and scaling affiliate programs with measurable acquisition and revenue impact.
• Strong analytical skills with fluency in attribution models, incrementality measurement, revenue-per-partner analysis, and funnel diagnostics.

Responsibilities

• Define and own the affiliate program strategy across Fanatics Collect and Topps.com, including program structure, partner mix, commission models, and growth roadmap.
• Recruit, onboard, and manage a portfolio of affiliate and brand partners — from content publishers and media brands to hobby‑adjacent platforms, loyalty partners, and cashback networks.
• Design and evolve tiered incentive structures, rev share models, promotional frameworks, and activation calendars to maximize incremental new buyer acquisition.
• Own affiliate tracking infrastructure and attribution systems (Impact.com and related tools), ensuring data integrity, reporting accuracy, and fast resolution of any tracking disruptions.
• Build and maintain a high‑performing partner pipeline — from outbound prospecting through signed agreement and active production.
• Develop activation playbooks that go beyond link placement: content angles, promotional hooks, and audience‑specific offers that actually convert.
• Identify and prioritize partners by revenue density, not partner count — recruit with quality in mind and cut the bottom tier ruthlessly.
• Manage relationships with hobby‑adjacent platforms including CollX, PSA, Sports Card Investor, Collectr, and Sports Card Pro, deepening integrations over time.
• Own performance outcomes across the affiliate channel including new user acquisition, GMV influence, affiliate revenue, and channel ROI.
• Establish KPIs, dashboards, and reporting frameworks — including incrementality measurement and revenue-per-partner tracking — to drive data-informed investment decisions.

Skills

Affiliate marketing

Performance marketing

Data analysis

Cross-functional collaboration

Negotiation skills

Tools

Impact.com

Job description

Fanatics is seeking a Lead, Affiliate & Partner Programs to own and scale the affiliate ecosystem for Fanatics Collect and Topps.com. You will architect the program, design commissions, track performance, recruit high‑quality partners, and optimize growth across partners and creators.

You’ll work with Growth, Product, Marketing, and Analytics to align strategy with the roadmap, while ensuring data integrity and scalable infrastructure.