Senior Manager, eCommerce Strategy & Growth

Fanatics Commerce; New York (NY); On-site; USD 150,000 - 170,000; Full time

Job summary

Fanatics is seeking a Senior Manager, eCommerce Strategy & Operations to own the commercial strategy for Shop & Ticketing within the Fanatics app. You will drive initiatives from strategy to execution, leveraging analytics to improve acquisition, engagement, and repeat purchases.

The role requires 7+ years in digital commerce or related fields, a Bachelor’s degree, and the ability to commute to NYC three days a week. This is a high-impact position within a fast-paced, data-driven environment.

Qualifications

• Bachelor’s degree preferred.
• 7+ years of experience in commercial strategy, product marketing, or digital product management.
• Hands-on experience with digital retail or app-based commerce.
• Strong analytical skills with experience owning business performance reporting and translating data into strategic recommendations.
• Proven ability to drive cross-functional initiatives, influencing across Product, Marketing, and Analytics.
• Excellent communicator: ability to distill complex analysis into clear narratives for executives and teams.
• Comfortable operating with ambiguity and managing multiple priorities in a fast-paced environment.
• Based in or able to commute to the Fanatics NYC office a minimum of three days per week.

Responsibilities

• Own the commercial strategy for Shop and Ticketing within the Fanatics app, defining how the shopping experience drives app acquisition, engagement, and repeat purchase behavior.
• Build and maintain a rigorous baseline view of business performance, partnering with Analytics and Finance to stand up dashboards, weekly reporting, and KPI tracking.
• Define and track customer cohort performance, including first-time buyer conversion, repeat purchase rate, and basket size.
• Identify growth opportunities through data: analyze customer behavior, purchase patterns, and funnel performance to surface insights.
• Lead development and execution of commercial initiatives, from seasonal campaigns to new feature builds, partnering with Product, Marketing, and Design.
• Assess the competitive landscape with Product and Research to build a prioritized roadmap of tests and optimizations.
• Partner with Loyalty to reinforce ecosystem engagement and reward behavior.
• Influence product roadmap decisions with evidence-based impact narratives.

Skills

Analytical

Cross-functional

Communication

Ambiguity tolerance

Education

Bachelor’s degree

Job description

Fanatics is seeking a Senior Manager, eCommerce Strategy & Operations to own the commercial strategy for Shop & Ticketing within the Fanatics app. You will drive initiatives from strategy to execution, leveraging analytics to improve acquisition, engagement, and repeat purchases.

The role requires 7+ years in digital commerce or related fields, a Bachelor’s degree, and the ability to commute to NYC three days a week. This is a high-impact position within a fast-paced, data-driven environment.