VP, Commercial — Global Trading Card Franchises

Fanatics Collectibles; Seattle (WA); On-site; USD 250,000 - 450,000; Full time

Job summary

Fanatics Collectibles seeks a Vice President, Commercial to lead the global commercial strategy for its TCG franchises. You will build and scale the commercial organization, establish partnerships, licensing, and distribution programs, and drive GTM launches across physical, digital, and experiential channels.

The role focuses on growing fan engagement, expanding into new markets, and leveraging the Fanatics ecosystem to create enduring global franchises.

Qualifications

• 12+ years of experience in gaming, trading cards, collectibles, licensing, entertainment, or related industries.
• Proven track record of building and scaling commercial businesses or product ecosystems.
• Strong experience in partnerships, licensing, distribution, or commercial strategy.
• Deep understanding of gaming, hobby retail, or fandom-driven markets.
• Experience leading cross-functional teams in high-growth environments.
• Strategic thinking with the ability to execute at scale.

Responsibilities

• Own global commercial strategy for Fanatics TCG franchises.
• Develop revenue models for physical, digital, and experiential channels.
• Translate product roadmaps into scalable businesses with studio leadership.
• Build and lead the commercial organization (partnerships, licensing, distribution, retail).
• Drive go-to-market planning for major launches and franchise initiatives.
• Develop global distribution, retail, and market expansion strategies.
• Foster ecosystem growth through events and community programs.

Skills

Gaming industry leadership

Commercial strategy

Partnerships & licensing

Cross-functional leadership

Distribution & retail strategy

Job description

Fanatics Collectibles seeks a Vice President, Commercial to lead the global commercial strategy for its TCG franchises. You will build and scale the commercial organization, establish partnerships, licensing, and distribution programs, and drive GTM launches across physical, digital, and experiential channels.

The role focuses on growing fan engagement, expanding into new markets, and leveraging the Fanatics ecosystem to create enduring global franchises.