Senior Manager, Lifecycle Marketing

MìLà; United States; Sur place; USD 140 000 - 160 000; Plein temps

Avantages offerts par ce poste

Employer-funded health benefits

Medical insurance

Dental insurance

Vision insurance

Great company culture

Résumé du poste

Join a dynamic and innovative brand as a Senior Manager of Lifecycle Marketing. This role offers the chance to shape customer interactions and drive retention through data-driven CRM strategies. You'll collaborate with cross-functional teams to enhance customer satisfaction and stay ahead of industry trends. With a focus on building meaningful relationships, you'll play a pivotal role in transforming customer journeys. Enjoy a supportive company culture and employer-funded health benefits while making a lasting impact in the food industry. If you're passionate about marketing and customer engagement, this opportunity is for you!

Qualifications

• 8+ years of CRM management experience, preferably in B2C.
• Strong analytical skills with a focus on data-driven decisions.

Responsabilités

• Develop and implement CRM strategies to enhance customer engagement.
• Oversee CRM system management and optimize customer journeys.

Connaissances

Analytical Skills

Problem-solving Skills

CRM Management

Customer Engagement

Formation

Bachelor's degree in Marketing

Bachelor's degree in Business

Outils

Klaviyo

Postscript

Description du poste

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This range is provided by MìLà. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$140,000.00/yr - $160,000.00/yr

About MiLa

MìLà is a Chinese food company. Our teams work tirelessly to enhance delicious products that we all enjoy at home! While MìLà is a Chinese food brand, it’s really a celebration of the power of food to bring us together, share our stories, and discover new flavors and cultures.

Our mission is to build something that feels authentically and uniquely true to our roots as a Chinese-American-founded brand. Something we can own, but that’s also meant to be shared. One of the things we love about Chinese food is that it’s traditionally served family-style—shared with everyone gathered at the table. MìLà is a Chinese food brand, but it’s really a celebration of the power of food to bring us together, share our stories, and discover new flavors and cultures.

Core Values

Explore our core values here: https://eatmila.com/pages/careers

About the role

Are you ready to make a lasting impact on how customers engage with an innovative and growing brand? We’re looking for a dynamic and data-driven Senior Manager of Lifecycle Marketing to shape the customer journey at MìLà. Reporting to the Head of DTC, you’ll be at the helm of our CRM strategies, transforming customer interactions into meaningful relationships and driving retention, engagement, and lifetime value. If you’re a data-driven individual with a passion for building strong customer relationships and optimizing the customer journey, this is for you!

What you'll do

• Develop and implement CRM strategies: Create and execute comprehensive CRM strategies aligned with business goals, focusing on customer segmentation, personalized messaging, and lifecycle marketing.
• Optimize customer lifecycle: Develop and refine customer journeys to improve engagement, conversion rate, and retention at each stage of the customer lifecycle.
• Oversee CRM system: Manage and optimize our CRM platform (e.g., Klaviyo, Postscript) to ensure data integrity, efficient automation, and effective campaign execution.
• Manage agency relationships: Oversee relationships with external agencies and vendors that support CRM initiatives, ensuring effective communication, timely delivery, and adherence to budget and quality standards. This includes agencies for email marketing, SMS marketing, creative development, etc.
• Collaborate cross-functionally: Work closely with Brand, Growth Marketing, Customer Experience, and Operations support teams to ensure alignment and maximize customer satisfaction.
• Stay ahead of industry trends: Research and recommend new CRM technologies, best practices, and emerging trends to continuously improve our CRM program.

What you'll have

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience: 8+ years of experience in a CRM management role, preferably in a B2C environment.
• Problem-solving and analytical skills: Excellent analytical and problem-solving abilities with a strong attention to detail; can independently interpret data, generate insights, and make data-driven decisions.
• Strong CRM expertise: Deep understanding of CRM principles, best practices, and technologies.

Why Should You Join Us?

• Employer-funded health benefits including medical, dental, and vision insurance. MiLa covers 75% of employee premiums & 25% of dependent premiums.
• Voluntary/optional employee-paid group insurance for Life & AD&D (with guarantee issue amounts at time of hire), Hospital, and Short Term Disability.
• Great company culture! ENPS is above industry standard!

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Food & Beverages