Remote Social Media Manager for Food Brand & Creators

Eatmila; Northern (KY); Hybrid; USD 92,000 - 110,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Life & AD&D

Short term disability

Job summary

MìLà, a Chinese food brand, seeks a Social Media Manager to own our brand voice on Instagram, TikTok, YouTube, and LinkedIn. The role sits at the intersection of content, community, and culture—combining storytelling, hands-on production, and performance data to build a distinctive food media personality, not a plain content calendar.

Reporting to the CMO, you’ll develop recurring content franchises, direct freelancers, and lead reviews with leadership.

Qualifications

• 3–5 years of social media management for a consumer brand, media company, or creator.
• Portfolio of short-form content that people shared.
• Experience directing freelancers, creators, or production partners.
• Fluency in platform analytics and translating data into insights.
• Understanding of paid and organic social integration.
• Deep interest in food and culture, especially Chinese cuisine.

Responsibilities

• Own MìLà’s organic social presence across Instagram, TikTok, YouTube, and LinkedIn.
• Develop recurring content franchises to drive follows and engagement.
• Concept, script, shoot, and edit short-form video quickly.
• Direct freelance production partners and manage community interactions.
• Collaborate with creators/influencers to feature in feeds.
• Lead social activations and events to generate content and culture.
• Coach team on camera and build a recognizable recurring cast.
• Coordinate with brand, sales, and partnerships teams on launches.
• Measure performance and run weekly test-and-learn cycles.
• Present actionable recommendations in leadership reviews.

Skills

Editorial judgment

Video production

Strong writing

Fast-paced mindset

Communication skills

On-camera

Cultural awareness

Evening/weekend availability

Tools

CapCut

Premiere

Job description

MìLà, a Chinese food brand, seeks a Social Media Manager to own our brand voice on Instagram, TikTok, YouTube, and LinkedIn. The role sits at the intersection of content, community, and culture—combining storytelling, hands-on production, and performance data to build a distinctive food media personality, not a plain content calendar.

Reporting to the CMO, you’ll develop recurring content franchises, direct freelancers, and lead reviews with leadership.