Senior Manager, Lifecycle Marketing

Ladders; United States; Remote; USD 150,000 - 180,000; Full time

Benefits offered by this job

High-impact team leadership

Global customer base exposure

Cross-functional collaboration

Job summary

Ladders is seeking a Senior Manager, Lifecycle Marketing to shape the end-to-end lifecycle strategy for a large-scale digital product ecosystem. This role focuses on customer adoption, retention, and revenue growth, leading a team of marketers and partnering with product, analytics, and cross-functional stakeholders to deliver personalized communications at scale.

The ideal candidate will connect experimentation, segmentation, and marketing automation to measurable business outcomes while

Qualifications

• 10+ years of experience in lifecycle marketing, CRM, or related fields, preferably in SaaS or product-led businesses.
• Proven track record in people management, including hiring and developing high-performing teams.
• Experience setting lifecycle strategies that improve customer adoption and retention.
• Expertise in customer segmentation, behavioral triggers, and marketing automation.
• Strong technical skills in CRM systems and campaign orchestration.
• Ability to synthesize complex inputs into actionable business decisions.

Responsibilities

• Own and define the lifecycle marketing strategy across the customer journey
• Lead and mentor a team of lifecycle marketers, driving accountability for business outcomes
• Develop and manage a portfolio of lifecycle programs to improve customer adoption and revenue
• Partner with cross-functional teams to align lifecycle communications with product discovery and monetization efforts
• Implement experimentation and measurement frameworks to assess program effectiveness
• Establish the operating model for lifecycle marketing, with a focus on prioritization and execution at scale

Skills

Lifecycle marketing

CRM systems

People management

Marketing automation

Segmentation

Experimentation

Job description

For our client, we are seeking a Senior Manager, Lifecycle Marketing to join the team of a leader in the Consumer Technology space.

This role will shape the end-to-end lifecycle strategy for a large-scale digital product ecosystem, with a focus on customer adoption, retention, and revenue growth. You will lead a team of marketers and partner closely with product, analytics, and cross-functional stakeholders to deliver personalized communications at scale. The position calls for a strong operator who can connect experimentation, segmentation, and marketing automation to measurable business outcomes.

Location: Remote

Compensation: $150,000 – $180,000 annually

Responsibilities

• Own and define the lifecycle marketing strategy across the customer journey
• Lead and mentor a team of lifecycle marketers, driving accountability for business outcomes
• Develop and manage a portfolio of lifecycle programs to improve customer adoption and revenue
• Partner with cross-functional teams to align lifecycle communications with product discovery and monetization efforts
• Implement experimentation and measurement frameworks to assess program effectiveness
• Establish the operating model for lifecycle marketing, with a focus on prioritization and execution at scale

Qualifications

• 10+ years of experience in lifecycle marketing, CRM, or related fields, preferably in SaaS or product-led businesses
• Proven track record in people management, including hiring and developing high-performing teams
• Experience setting lifecycle strategies that improve customer adoption and retention
• Expertise in customer segmentation, behavioral triggers, and marketing automation
• Strong technical skills in CRM systems and campaign orchestration
• Ability to synthesize complex inputs into actionable business decisions

Benefits

• Opportunity to lead a high-impact team in a dynamic environment
• Access to a large global customer base and diverse product offerings
• Collaboration with cross-functional teams, enhancing professional growth

Our client is an equal opportunity employer.