Senior Marketing Manager

SoTalent; United States; Teletrabalho; USD 161 000 - 246 000; Tempo integral

Resumo da oferta

Sotalent is seeking a senior lifecycle marketing leader to own and execute the end-to-end lifecycle strategy for a multi-product SaaS portfolio. You will guide a matrixed team, design data-driven programs, and collaborate with product, data science, and marketing operations to improve adoption, retention, and revenue.

Qualified candidates bring 10+ years in lifecycle/CRM, strong people leadership, and a track record of translating strategy into measurable business impact.

Qualificações

• 10+ years in lifecycle marketing, CRM, retention, or growth roles.
• Experience hiring, coaching, and developing teams.
• Proven ability to translate lifecycle strategy into measurable adoption/retention improvements.
• Expertise in segmentation, triggers, personalization, experimentation, and automation.
• Technical fluency with CRM, data, campaign orchestration, measurement, and deliverability.

Responsabilidades

• Own lifecycle marketing strategy, roadmap, and performance across the customer journey.
• Lead, coach, and develop a high-performing lifecycle marketing team.
• Build data-driven programs using behavior, segmentation, triggers, and personalization to drive adoption and revenue.
• Partner with Product, Data Science, and Marketing Ops.
• Develop testing and measurement frameworks with controlled tests and cohort analysis.
• Establish scalable processes for planning, governance, and data operations.
• Drive cross-selling and multi-product adoption through lifecycle communications.

Conhecimentos

Lifecycle Marketing

People Management

Segmentation

Personalization

Marketing Automation

CRM Platforms

Iterable

Ferramentas

Iterable

Descrição da oferta de emprego

About the Role

A senior marketing leader is sought to develop and lead lifecycle marketing strategy across customer onboarding, engagement, retention, monetization, expansion, cross-selling, and re-engagement. The role combines strategic ownership, team leadership, experimentation, and hands-on oversight of scalable customer growth programs across a multi-product SaaS environment.

Key Responsibilities

• Own lifecycle marketing strategy, roadmap, prioritization, and performance across the customer journey.
• Lead, coach, and develop a high-performing team of lifecycle marketers.
• Build data-driven programs using customer behavior, segmentation, triggers, and personalization to improve adoption, retention, and revenue.
• Partner with Product, Product Growth, Product Marketing, Data Science, Engineering, and Marketing Operations.
• Develop experimentation and measurement frameworks using controlled tests, cohort analysis, and revenue metrics.
• Establish scalable processes for planning, governance, marketing automation, and customer data operations.
• Drive cross-selling, expansion, and multi-product adoption through coordinated lifecycle communications.

Required Qualifications

• 10+ years of experience in lifecycle marketing, CRM, retention, growth marketing, customer engagement, or a related discipline.
• Significant people-management experience, including hiring, coaching, and developing teams.
• Proven success translating lifecycle strategy into measurable improvements in customer adoption, retention, monetization, or revenue.
• Strong expertise in segmentation, behavioral triggers, personalization, experimentation, and marketing automation.
• Technical fluency with CRM and lifecycle platforms, customer data, campaign orchestration, measurement, and deliverability.
• Strong business judgment and cross-functional leadership skills.

Preferred Qualifications

• Lifecycle marketing leadership in a product-led growth, SaaS, or subscription business with self-service and sales-assisted customer journeys.
• Experience with expansion, cross-selling, and multi-product marketing programs.
• Experience with Iterable or comparable enterprise marketing automation platforms.

Compensation

• US Zone 2: $181,500–$245,500 per year
• US Zone 3: $161,300–$218,300 per year
• US Zone 1 is not eligible for this role.

Workplace

Remote, United States. Eligible location and compensation zone should be confirmed before applying.