Senior Manager, Lifecycle Marketing

The Hired Guns; United States; Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Hybrid work arrangement

Office in New York, NY

Job summary

The Hired Guns seeks a hands-on Senior Manager of Lifecycle Marketing to build CRM from the ground up in a high-growth, regulated industry.

You’ll own strategy and execution from journeys to segmentation, testing, and measurement, and drive the marketing automation engine. 4 days in-office, 1 remote weekly in New York, NY—hybrid setup with a large audience to activate.

Qualifications

• 8–10+ years in lifecycle, CRM, retention, or email marketing with hands-on execution.
• Built or transformed a lifecycle function, not just inherited a mature system.
• Experience turning large databases into engagement engines across acquisition, onboarding, engagement, retention, reactivation, and win-back.

Responsibilities

• Build journeys, campaigns, segmentation, testing, reporting, and dashboards.
• Lead the buildout of a next-generation marketing automation platform.
• Partner with data, tech, creative, product/engineering, and paid media teams to connect acquisition with lifecycle performance.

Skills

Lifecycle marketing

CRM

Retention

Email marketing

A/B testing

Data-driven

Tools

Iterable

Customer.io

Braze

Klaviyo

Job description

Senior Manager of Lifecycle Marketing Wanted at High-Growth Org

Salary range: $120,000 to $150,000 per year

Are You the Missing Piece?

What if you could walk into a massive existing database and be the person who figures out what it could become?

We’re looking for a hands-on lifecycle marketer to build a CRM/lifecycle function from the ground up at a fast-growing company operating in a highly regulated industry. You’ll own the strategy and the execution, from building journeys to segmentation to reactivation programs to testing frameworks/measurement, and the marketing automation engine itself.

There’s a huge audience waiting to be activated, a new CRM platform coming online, and no rigid playbook telling you how to do it. Come in as the hands-on builder, prove the impact, and earn the opportunity to build and lead the team as the function grows.

What’s it going to take to score an interview?

• 8 – 10+ years in lifecycle, CRM, retention, or email marketing, with deep roots in hands-on execution.
• You’ve built or transformed a lifecycle function, rather than simply inheriting a mature machine.
• You know how to turn a large database into an engagement engine, from acquisition and onboarding through engagement, retention, reactivation, and win-back.
• You’re genuinely a hands-on-keyboard operator who can build journeys, campaigns, segmentation, testing, reporting, and dashboards, not someone looking to manage from 30,000 feet.
• Deep experience with a major marketing automation/ESP platform such as Iterable, Customer.io, Braze, Klaviyo, or comparable technology; experience with Iterable or Customer.io is particularly relevant.
• You’ve worked in a regulated or compliance-heavy environment, be it healthcare, pharma, financial services, fintech, insurance, telecom, gaming, etc., and you understand consent, privacy, suppression, QA, deliverability, and compliance.
• You can work with large-scale audiences and databases, using condition/attributes, geography, engagement, funnel stage, source, and behavioral data to make communications more relevant.
• You’re comfortable with A/B testing and measurement, including engagement, conversion, cohort performance, reactivation, revenue/yield per segment, and downstream funnel impact.
• You can partner across data, technology, creative, product/engineering, paid media, and other marketing teams to connect acquisition spend with downstream lifecycle performance.
• You have the maturity and ambition to build a team eventually, ideally with prior hiring/management experience, but you’re excited to start as the person doing the work and earn your way into a Director-level leadership role.

You should take this meeting because …

This is not your average “keep the CRM humming” type job. It’s a chance to build the machine. You’ll inherit a significant existing audience, including millions of legacy contacts, and have the autonomy to determine how segmentation, personalization, re-engagement, retention, measurement, and lifecycle strategy should work. You’ll also lead the buildout of a next-generation marketing automation platform ahead of a major engagement launch, giving you a real seat at the table in defining the function. And if you’re someone who ultimately wants to lead a team, there’s a clear runway: Come in as the hands-on senior-manager-level builder, create the model, demonstrate the impact, and grow the function around you. It’s a rare opportunity for a lifecycle marketer who wants both the keys to the engine room and a path to the corner office. Get in touch with us today!

The Hired Guns does not and will not discriminate in considering and referring candidates for employment, or in its treatment or advancement of its employees, and will not tolerate harassment, on the basis of race, color, religion, gender (including gender identity and expression), sexual orientation, place of origin, years on this Earth, disability, or any other status protected by applicable federal, state or local law.

Full Time / Direct Hire - Hybrid (4 days in-office, 1 remote per week), New York, NY