Senior Manager, Integrated Marketing & Demand Generation

Gap International; Philadelphia (Philadelphia County); On-site; USD 130,000 - 170,000; Full time

Job summary

Gap International seeks a Senior Manager, Integrated Marketing & Demand Generation to translate its distinctive point of view into measurable market impact from its Philadelphia base. You will lead strategy and execution of integrated demand generation, partnering with Sales to grow pipeline and revenue while aligning growth priorities with data-driven insights.

The role emphasizes building scalable marketing operations, establishing dashboards, and advising senior leadership on GTM performance

Qualifications

• Bachelor’s degree required; advanced degree preferred.
• 8+ years of progressive experience in demand generation, integrated marketing, or related B2B roles.
• Proven success building and scaling integrated marketing programs generating measurable pipeline and revenue.
• Strong understanding of the B2B customer journey and full-funnel demand generation.
• Experience with multi-channel strategies across digital, content, events, email, ABM, nurture, thought leadership, and partnerships.
• Proven ability to partner with Sales and senior leaders to improve lead quality, conversion, and revenue.
• Strong analytical and commercial acumen using data, customer insights, and market intelligence.
• Experience with CRM, marketing automation, analytics, and reporting platforms (Salesforce, HubSpot, Marketo, Pardot; LinkedIn Campaign Manager, Google Analytics, Tableau, Power BI, 6sense, Demandbase).

Responsibilities

• Develop and execute integrated demand generation strategies translating objectives into measurable pipeline and revenue.
• Own Marketing’s contribution to pipeline, partnering with Sales to align growth priorities and optimize lead flow.
• Establish measurement frameworks, dashboards, and reporting to connect marketing activity to outcomes.
• Build scalable marketing operations with processes, data quality, and technology effectiveness.
• Serve as strategic advisor to senior leadership, informing growth strategy and GTM performance.
• Execute integrated campaigns across platforms (LinkedIn, Google, Meta) to maximize reach and ROI.

Skills

Integrated marketing

Demand generation

B2B marketing

Cross-functional collaboration

Strategic thinking

Analytics

Education

Bachelor’s degree

MBA preferred

Tools

Salesforce

HubSpot

Marketo

Pardot

LinkedIn Campaign Manager

Google Analytics

Tableau

Power BI

6sense

Demandbase

Job description

Senior Manager, Integrated Marketing & Demand Generation

Gap International is seeking a Senior Manager, Integrated Marketing & Demand Generation to help define how we translate our distinctive point of view, expertise, and body of work into meaningful market impact.

This is a significant opportunity to shape and elevate how Gap engages the market—building an integrated demand generation capability that creates relevance, earns attention, develops relationships, and ultimately drives growth. You’ll operate at the intersection of strategy, marketing, and sales, bringing rigor and creativity to how we identify opportunities, engage the right audiences, and convert market interest into lasting business value.

The right candidate will be energized by the opportunity to build something sophisticated and enduring: a high-performing marketing engine that reflects the quality of Gap’s work, raises our presence in the market, and plays a meaningful role in the company’s next stage of growth.

ABOUT GAP INTERNATIONAL

Gap International is a global performance consulting company that works with executives and their organizations to produce extraordinary business results in an ever-changing marketplace. For nearly 50 years, we’ve helped leaders articulate and fulfill the boldest possible future for their business — creating breakthrough outcomes and aligning the organization’s actions to be consistent with that future.

Our work spans 65 countries and has reached more than 50,000 executives across 1,500 organizations, from Fortune 1000 companies to entrepreneurs.

RESPONSIBILITIES

• Develop and execute integrated demand generation strategies and plans that translate business objectives, market insights, and target audience opportunities into measurable pipeline, revenue, retention, and growth outcomes.
• Own Marketing’s contribution to pipeline and revenue, partnering closely with Sales to align growth priorities, optimize lead management, and improve conversion, pipeline velocity, and revenue outcomes.
• Establish measurement frameworks, dashboards, and reporting that connect marketing activity to business outcomes, using data, attribution, testing, and funnel analysis to generate insights and continuously improve performance and investment decisions.
• Build scalable marketing operations by strengthening processes, operating rhythms, reporting standards, data quality, measurement accuracy, and marketing technology effectiveness.
• Serve as a strategic advisor to senior leadership and cross-functional teams, using clear communication, data-driven insights, and strong business judgment to influence growth strategy, customer acquisition, and go-to-market performance.
• Execute integrated campaigns across leading platforms, including LinkedIn, Google, Meta, and other digital channels, leveraging deep platform expertise to maximize audience reach, campaign performance, conversion, and return on investment.

QUALIFICATIONS

• Bachelor’s degree required; advanced degree in marketing, business, communications, or a related field preferred.
• 8+ years of progressive experience in demand generation, integrated marketing, growth marketing, revenue marketing, or related B2B marketing roles.
• Proven success building and scaling integrated marketing programs that generate measurable pipeline, revenue, and business growth.
• Strong understanding of the B2B customer journey, full-funnel demand generation, and the connection between marketing and commercial outcomes.
• Experience developing and executing multi-channel marketing strategies across digital, content, events, email, ABM, nurture, thought leadership, and partnerships.
• Proven ability to partner with Sales and senior business leaders to improve lead quality, opportunity creation, conversion, pipeline velocity, and revenue.
• Strong analytical and commercial acumen, with experience using data, customer insights, and market intelligence to guide strategy and investment.
• Experience with CRM, marketing automation, analytics, and reporting platforms; Salesforce, HubSpot, Marketo, Pardot, LinkedIn Campaign Manager, Google Analytics, Tableau, Power BI, 6sense, or Demandbase preferred.
• Excellent communication, judgment, and execution skills, with the ability to influence senior leaders, manage multiple priorities, and drive results.

WHY THIS ROLE

This is an opportunity to build and scale a modern demand generation function with a direct connection to business growth. You’ll have the opportunity to shape strategy, strengthen Marketing and Sales alignment, build scalable capabilities, and see the impact of your work in measurable business results.

WHAT SUCCESS LOOKS LIKE

• Increased marketing contribution to pipeline and revenue.
• Higher-quality leads and improved conversion and pipeline velocity.
• Strong alignment between Marketing and Sales.
• Greater effectiveness and efficiency across marketing investments.
• Clear visibility into marketing performance and business impact.
• Scalable processes, systems, and best practices that support continued growth.

LOCATION

Gap International associates are based out of our corporate office in the Philadelphia metropolitan area.

In order to be considered for this role, applicants should be legally authorized to work in the US.