Senior Manager, Integrated Marketing

Samyang America, Inc.; Brea (CA); On-site; USD 130,000 - 160,000; Full time

Benefits offered by this job

Annual incentive bonus

Medical/dental/vision insurance

Life insurance

PTO/FTO

401(k) with company match

Job summary

Samyang America, Inc. is seeking a Senior Manager, Integrated Marketing to lead 360 full funnel campaigns across paid, earned, and owned channels. You will guide cross-functional teams, manage agencies, and drive brand growth for a Gen Z-forward portfolio.

The role requires a strong track record in multi-channel marketing, analytics, and leadership, with a focus on delivering measurable impact and cultural resonance in the US market.

Qualifications

• 6-12+ yrs combined marketing experience in top tier CPG companies or creative/media agencies.
• Must have people management experience.
• Experience managing integrated marketing campaigns including paid, organic, shopper, influencer.
• Strong Excel and PowerPoint proficiency.
• Ability to translate data and insights into strategies.
• Bilingual in Korean and English (written and spoken).

Responsibilities

• Identify and develop innovative full funnel brand campaigns that build brand awareness and drive conversion.
• Lead development and execution of 360 marketing campaigns across all channels (paid media, social, OLV, retail media, influencers, shopper marketing, OOH, sampling and demos, POS).
• Manage creative agency partnerships, setting priorities, guiding strategy and overseeing budget allocations and approvals.
• Oversee multiple budget lines, ensuring investments align with objectives and deliver measurable impact.
• Track, analyze and report on campaign performance to inform optimizations and future strategies.
• Partner with Global HQ, brand management, sales, ecommerce, quality & regulatory and creative to build and execute campaigns.
• Lead Media and Creative development with agencies and global HQ teams.

Skills

Marketing experience

People management

Analytical skills

Excel

PowerPoint

Project management

Bilingual: Korean/English

Job description

Salary Range: $130,000.00 To $160,000.00 Annually

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.

Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.

At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.

If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today!

Position Summary

We are looking for a Senior Manager, Integrated Marketing to lead 360 integrated/ full funnel marketing campaigns across all channels.

Key Responsibilities

• Identify and develop innovative full funnel brand campaigns that build brand awareness and drive conversion
• Lead development and execution of 360 marketing campaigns across all channels (paid media, social, OLV, retail media, influencers, shopper marketing, OOH, sampling and demos, POS) ensuring alignment with brand objectives and business goals
• Manage creative agency partnerships, setting priorities, guiding strategy and overseeing budget allocations, and approvals to ensure high quality execution & cost discipline
• Oversee and manage multiple budget lines. Ensuring investments are aligned with strategic objectives and deliver measurable impact
• Track, analyze and report on campaign performance, leveraging data to inform optimizations and future strategies
• Partner cross functionally with Global HQ, brand management, sales, ecommerce, quality & regulatory and creative to build and execute marketing campaigns
• Lead Media and Creative development in collaboration with agencies and global HQ brand & integrated marketing experience teams

Requirements

• 6-12+ yrs combined marketing experience in in top tier CPG companies, AND small/entrepreneurial organizations or creative/media agency
• Existing senior manager or experienced manager with 2+ years of experience
• Must have people management experience
• Highly analytical with proficiency analyzing
• Experience managing integrated marketing campaigns including paid, organic, shopper, influencer is required.
• Experience partnering with global organizations
• Proven track record of developing and executive successful multi-channel marketing campaigns
• Highly analytical with ability to translate data and insights into strategies
• Strong proficiency in Microsoft Excel and PowerPoint
• Strong project management skills with ability to prioritize, multi-task and manage competing deadlines
• Bilingual in Korean and English (written and spoken).

The base salary for this position is between $130,000.00 and $160,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.

Equal Employment Opportunity Employer

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.