Senior Manager, Integrated Brand & Social Marketing

Purpose Brands Intermediate, LLC; North Carolina; Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

Hybrid work environment

Medical, Dental and Vision Coverage

401(K) Savings Plan Matching

Unlimited Time off

Mental Health Benefits

Job summary

Purpose Brands, the parent company of Orangetheory Fitness, is seeking a Senior Manager, Integrated Marketing to lead brand storytelling and integrated campaigns across Orangetheory touchpoints.

The role focuses on shaping social-first ideas, coordinating across brand, creative, social, growth marketing, insights, and local marketing, and ensuring activation across owned, earned, and paid channels with a franchise studio network.

Qualifications

• 6+ years in brand, integrated, or social marketing with ownership of major consumer campaigns.
• Strong track record in brand strategy and creative development.
• Significant experience in social media strategy and social-first creative.
• Experience developing integrated plans across owned, earned, and paid channels, collaborating with channel specialists.
• Bachelor’s degree in Marketing or related field.

Responsibilities

• Own brand voice and storytelling across consumer touchpoints, ensuring consistency and creative excellence.
• Lead integrated brand campaigns from planning to optimization, including seasonal initiatives and partnerships.
• Shape social media and content strategy with platform-native creative and community engagement initiatives.
• Collaborate with cross-functional teams across owned, earned, and paid channels to deliver measurable outcomes.
• Evaluate campaign performance and extract insights to inform future marketing strategies.

Skills

Brand strategy

Social media

Campaign management

Integrated marketing

Creative development

Cross-functional leadership

Analytics

Education

Bachelor’s degree in Marketing or related field

Tools

CRM platforms

Job description

Purpose Brands, the parent company of Orangetheory Fitness, is seeking a Senior Manager, Integrated Marketing to lead brand storytelling and integrated campaigns across Orangetheory touchpoints.

The role focuses on shaping social-first ideas, coordinating across brand, creative, social, growth marketing, insights, and local marketing, and ensuring activation across owned, earned, and paid channels with a franchise studio network.