Senior Manager, Integrated Marketing

Purpose Brands Intermediate, LLC; North Carolina; Hybrid; USD 85,000 - 110,000; Full time

Benefits offered by this job

Hybrid work environment

Medical, Dental and Vision Coverage

401(K) Savings Plan Matching

Unlimited Time off

Mental Health Benefits

Job summary

Purpose Brands, the parent company of Orangetheory Fitness, is seeking a Senior Manager, Integrated Marketing to lead brand storytelling and integrated campaigns across Orangetheory touchpoints.

The role focuses on shaping social-first ideas, coordinating across brand, creative, social, growth marketing, insights, and local marketing, and ensuring activation across owned, earned, and paid channels with a franchise studio network.

Qualifications

• 6+ years in brand, integrated, or social marketing with ownership of major consumer campaigns.
• Strong track record in brand strategy and creative development.
• Significant experience in social media strategy and social-first creative.
• Experience developing integrated plans across owned, earned, and paid channels, collaborating with channel specialists.
• Bachelor’s degree in Marketing or related field.

Responsibilities

• Own brand voice and storytelling across consumer touchpoints, ensuring consistency and creative excellence.
• Lead integrated brand campaigns from planning to optimization, including seasonal initiatives and partnerships.
• Shape social media and content strategy with platform-native creative and community engagement initiatives.
• Collaborate with cross-functional teams across owned, earned, and paid channels to deliver measurable outcomes.
• Evaluate campaign performance and extract insights to inform future marketing strategies.

Skills

Brand strategy

Social media

Campaign management

Integrated marketing

Creative development

Cross-functional leadership

Analytics

Education

Bachelor’s degree in Marketing or related field

Tools

CRM platforms

Job description

Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City and The Bar Method, is seeking a Senior Manager, Integrated Marketing to join its Orangetheory Fitness team.

This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture. The Senior Manager, Integrated Marketing is a brand-first marketing leader responsible for building brand equity, shaping culturally relevant storytelling, and leading integrated campaigns that drive awareness, acquisition, engagement, and retention. This role brings a strong point of view on brand communications, social media, and creative excellence, translating consumer, category, and cultural insights into distinctive, social-first ideas and consistent experiences across Orangetheory touchpoints. Serving as a strategic connector across brand, creative, social, growth marketing, insights, and local marketing, this individual leads campaigns and content from brief through production, launch, and optimization. The ideal candidate combines brand-building instincts and deep social fluency with the organizational rigor to activate campaigns across owned, earned, and paid channels and a franchise studio network.

Key Responsibilities — Brand, Social & Integrated Marketing Champion

• Orangetheory’s brand positioning, voice, visual identity, and storytelling across all consumer touchpoints, ensuring consistency, relevance, and creative excellence.
• Support the development of the annual integrated marketing plan, aligning brand priorities, campaigns, cultural moments, and business objectives.
• Lead the development and execution of integrated brand campaigns, from annual brand platforms to seasonal initiatives, fitness events, partnerships, and promotional campaigns.
• Play a key strategic role in shaping social media and content strategy, partnering with the social team to develop social-first storytelling, platform-native creative, creator content, and community engagement initiatives.
• Stay ahead of consumer behavior, competitive activity, social trends, and cultural moments to identify opportunities that strengthen brand relevance and connection.
• Own insight-driven creative briefs and oversee campaign development from concept through production, approvals, execution, and optimization.
• Guide internal creative teams and external agencies in developing compelling, channel-specific content across social, paid media, CRM, web, print, PR, and studio communications.
• Serve as a brand steward and key creative reviewer, maintaining brand guidelines and ensuring consistent execution across national campaigns and franchise marketing.
• Partner with cross-functional teams to ensure campaigns are integrated across channels, balancing long-term brand building with acquisition, engagement, and retention objectives.
• Evaluate campaign, creative, and social performance to identify insights and opportunities that inform future marketing strategies.

Strengths

• Excellent writing and presentation skills.
• Strong stakeholder management and cross-functional collaboration.
• Effective project management and organizational skills.
• Budget oversight and management capabilities.
• Ability to translate consumer research, cultural insights, and performance data into strategic briefs and practical creative recommendations.

Background

• 6+ years of relevant brand, integrated, creative, or social marketing experience, agency-side and/or in-house, with demonstrated ownership of major consumer campaigns.
• Strong track record in brand strategy and creative development, including shaping compelling brand ideas and guiding agency or internal creative teams.
• Significant experience in social media strategy and social-first creative, with fluency in platforms, creators, content formats, and social culture.
• Experience developing integrated plans across owned, earned, and paid channels, and collaborating with channel specialists to deliver measurable outcomes.
• Experience with a franchise, multi-location, retail, or consumer lifestyle brand preferred.
• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent relevant experience.

Core Competencies

• Brand stewardship and strategic storytelling
• Social and cultural fluency
• Creative judgment and briefing
• Integrated marketing planning
• Cross-functional leadership and collaboration
• Analytical decision-making
• Passion for fitness and wellness

What’s in it for you?

We offer a competitive salary along with exceptional benefits such as:

• Medical, Dental and Vision Coverage
• Hybrid Work Environment
• Life and Disability Insurance
• Unlimited Time off + Paid Holidays
• Flexible Friday's between Memorial Day and Labor Day
• 401(K) Savings Plan Matching at 4%
• 10 Coaching and Therapy sessions
• Mental Health Benefits
• Brand Discounts & Reimbursements
• In-house workout facilities
• Professional Development Opportunities
• Team Building, Employee Engagement Activities & so much more

WORK SCHEDULE

Purpose Brands LLC, currently observe the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices:

• Remote optional: Fridays
• On-site days: Mondays, Tuesdays, Wednesdays and Thursdays

DIVERSITY, EQUITY, AND INCLUSION STATEMENT

Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.

EEO STATEMENT

Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.

Purpose Brands, LLC is here to make personal health and wellness accessible for people worldwide. The company holds the world’s largest and most trusted portfolio of fitness, health and wellness franchise brands and services: Anytime Fitness, Orangetheory Fitness, Waxing the City, The Bar Method, Healthy Contributions and Provision Security. Together, these brands generate USD$3.7 billion in revenue, operating across 50 countries on all seven continents with a combined 6 million members. With a world-class franchise operating model and suite of services that help its portfolio brands accelerate growth and deliver exceptional member experiences, Purpose Brands is best positioned for rapid expansion and to capture a strong market share in the global wellness industry. Enhance the health, prosperity, and overall well-being of franchisees, consumers, and employees through purpose-driven products and experiences. Empowering individuals and communities to live healthier, more vibrant lives. People. Purpose. Performance. Play.