Senior Brand & Integrated Marketing Lead

Purpose Brands, LLC; Boca Raton (FL); Hybrid; USD 90.000 - 130.000; Vollzeit

Benefits dieser Stelle

Medical coverage

Hybrid work

Flexible Fridays

401K matching

Unlimited PTO

Professional development

Employee discounts

Zusammenfassung

Purpose Brands, LLC, the parent company of Orangetheory, Anytime Fitness, Waxing the City and The Bar Method, seeks a Senior Manager, Integrated Marketing to lead brand storytelling and integrated campaigns. You will partner across brand, creative, social, growth marketing, insights, and local marketing to activate campaigns through owned, earned, and paid channels.

The role calls for 6+ years in brand/integrated marketing with a strong track record in social media and content strategy.

Qualifikationen

• 6+ years of brand, integrated, creative, or social marketing experience (agency-side and/or in-house).
• Experience with major consumer campaigns and brand strategy development.
• Strong ability to translate consumer insights into social-first ideas and campaigns.
• Fluency in social platforms, creators, content formats, and social culture.

Aufgaben

• Champion Orangetheory’s brand positioning, voice, and visual identity across consumer touchpoints.
• Help develop the annual integrated marketing plan aligned to business objectives.
• Lead integrated campaigns from concept to production, launch, and optimization.
• Shape social media and content strategy with a platform-native approach.
• Guide cross-functional teams and external agencies in content development across channels.
• Evaluate campaign performance to inform future marketing strategies.

Kenntnisse

Brand strategy

Social marketing

Cross-functional leadership

Project management

Stakeholder management

Written communication

Presentation skills

Analytical decision-making

Ausbildung

Bachelor's degree in Marketing/Communications or related field

Jobbeschreibung

Purpose Brands, LLC, the parent company of Orangetheory, Anytime Fitness, Waxing the City and The Bar Method, seeks a Senior Manager, Integrated Marketing to lead brand storytelling and integrated campaigns. You will partner across brand, creative, social, growth marketing, insights, and local marketing to activate campaigns through owned, earned, and paid channels.

The role calls for 6+ years in brand/integrated marketing with a strong track record in social media and content strategy.