Senior Paid Media Specialist - Hybrid & Franchise Growth

Purpose Brands, LLC; Woodbury (MN); Hybrid; USD 73,000 - 81,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Hybrid work model

Life insurance

Disability insurance

Unlimited PTO

Paid holidays

401(k) matching

Wellness support

Professional development

Team building

Job summary

Purpose Brands LLC, the parent company of Orangetheory, Anytime Fitness, Waxing the City and The Bar Method, seeks a Senior Paid Media Specialist to manage local demand generation campaigns and support franchisees with PPC, paid social and traditional media.

You will collaborate with partner agencies and internal teams, monitor performance, analyze data, and provide strategic insights to drive bookings and brand growth in a fast-paced, supportive culture.

Qualifications

• Bachelor's degree in marketing
• 3+ years in digital marketing/advertising
• Expertise in paid media
• Agency experience is a plus

Responsibilities

• Work directly with franchisees as a subject matter expert to support local media campaigns to generate bookings/leads and build the brand at the local level.
• Provide technical assistance to media vendors with creative packages, data, reporting and tagging.
• Monitor and manage agency performance, collaborating with Paid Media Marketing Manager.
• Support Local Paid Media efforts across PPC, Paid Social and Traditional Media with new channel exploration as needed.
• Review and develop campaign documentation including briefs, performance reports, and creative briefs.
• Track franchisee participation, spend and performance in local media programs.
• Provide webinars for franchisees on planning local digital media efforts.
• Analyze monthly performance of franchisee media campaigns and offer insights and strategy recommendations.
• Act as liaison between agencies and franchisees for onboarding and ongoing support with regular meetings on Local Paid Media performance.
• Execute test programs to grow or enhance local media opportunities.
• And other duties as assigned.

Skills

Meta Ads

Google Ads

Agile mindset

Communication skills

Attention to detail

Strategic thinking

Agency experience

Franchise experience

Education

Bachelor's degree in marketing

Job description

Purpose Brands LLC, the parent company of Orangetheory, Anytime Fitness, Waxing the City and The Bar Method, seeks a Senior Paid Media Specialist to manage local demand generation campaigns and support franchisees with PPC, paid social and traditional media.

You will collaborate with partner agencies and internal teams, monitor performance, analyze data, and provide strategic insights to drive bookings and brand growth in a fast-paced, supportive culture.