Senior Manager, Global Social Analytics

US Tech Solutions; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

A leading technology firm in New York is seeking a Senior Manager for Global Marketing & Social Analytics. This role requires 6+ years in a data-driven environment, with at least 2 years in media/entertainment or an agency. Responsibilities include leading analyses that shape campaign strategies and leveraging audience insights. The ideal candidate should exhibit strong analytical skills and familiarity with social listening tools, contributing effectively to global marketing campaigns.

Qualifications

• 6+ years of experience in a highly analytical, data-driven environment.
• At least 2 years of experience in media/entertainment or with an agency.
• Proven ability to lead, design, and execute analytics projects globally.
• Background in collecting social and search data.

Responsibilities

• Lead the development and execution of impactful deliverables for marketing campaigns.
• Monitor real-time audience reactions to identify actionable trends.
• Drive strategic, data-informed decision-making across marketing teams.

Skills

Analytical skills

Audience intelligence

Social listening tools

Data-driven decision-making

Audience insights

Tools

Talkwalker

ListenFirst

Affinio/Audiense

Brandwatch

Sprinklr

Job description

Duration

6+ Months Contract with possible extension

Specific Industry Experience Required

at least 2 years of experience within a major studio, streaming platform, or theatrical marketing agency

Responsibilities Overview

• Lead the development and execution of impactful deliverables with data-driven insights that inform the strategic prioritization, optimization, and performance evaluation of global marketing campaigns—both paid and organic -Monitor real-time audience reactions across social media, digital platforms, and other feedback channels to identify actionable trends in moviegoing behavior, consumer patterns, and emerging technologies that inform content positioning and media strategy

Critical Skills & Must Haves

• 6+ years of experience in a highly analytical, data-driven environment (e.g., entertainment, digital media, consumer insights, consulting, investment banking) at least 2 years being in media/entertainment or with agency Proven ability to lead, design, and execute analytics and insights projects across U.S. and global markets Hands-on experience with audience intelligence and social listening tools (e.g., Talkwalker, ListenFirst, Affinio/Audiense, Brandwatch, Sprinklr)
• Background in collecting social and search data.

Deal Breakers? data scientists or primary research candidates won’t cut it. They need to have secondary research.

Job Description

• Reporting to the Executive Director of Global Marketing & Social Analytics, the Senior Manager plays a critical role in driving strategic, data-informed decision-making across the U.S. and global theatrical marketing teams. This position is responsible for leading advanced analysis, experimentation, and insight development that shape campaign strategies, creative execution, and media planning across key markets.