Global Marketing Analytics Lead — Data-Driven Insights

Paramount Group; Los Angeles (CA); On-site; USD 124,000 - 155,000; Full time

Benefits offered by this job

Generous paid time off

Comprehensive benefits package

Subscriptions to Paramount+ and other.

Exclusive screenings and events

Job summary

Paramount Pictures is seeking a Senior Manager, Global Marketing & Social Analytics to lead analytics and insights across global campaigns for theatrical releases. You will guide campaign strategies, media planning, and creative decision-making using advanced data analysis and audience insights.

Join a creator-first organization with a data-driven culture. The role reports to the Executive Director of Global Marketing & Social Analytics and requires leadership across domestic and international

Qualifications

• 6+ years of experience in a highly analytical environment.
• Proven ability to lead, design, and execute analytics projects across global markets.
• Strong background in marketing testing frameworks and campaign effectiveness analysis.
• Ability to independently identify questions, lead quantitative analyses, and present findings clearly.
• Excellent communication, with ability to synthesize complex information for non-technical audiences.
• Deep knowledge of theatrical, TV, streaming, and social media metrics (paid and organic).
• Passion for storytelling through data and influencing entertainment reach.

Responsibilities

• Lead development and execution of insights that inform strategic decisions across creative, technical, and business stakeholders.
• Drive high-impact analyses to optimize global marketing campaigns and media spend.
• Oversee design and analysis of marketing experiments across domestic and international markets.
• Lead multi-platform performance deep dives and extract strategic learnings from digital testing.
• Synthesize findings from brand lift studies and regional box office trends to guide strategy.
• Collaborate with creative, digital, and media teams to optimize rotation recommendations based on data.
• Monitor real-time audience reactions across social and digital channels to identify trends.
• Surface industry trends and lead competitive analyses to support tactical decisions.
• Lead ad-hoc reporting and research projects to inform long-term planning.

Skills

Analytics leadership

Marketing analytics

Campaign optimization

Communication

Independent working

Theatrical & streaming metrics

Data storytelling

Education

Bachelor’s degree in Business/Marketing/Analytics

Tools

MarTech/AdTech platforms

Talkwalker/List enFirst/Audiense

Brandwatch/Sprinklr

Tableau/Looker/PowerBI

Job description

Paramount Pictures is seeking a Senior Manager, Global Marketing & Social Analytics to lead analytics and insights across global campaigns for theatrical releases. You will guide campaign strategies, media planning, and creative decision-making using advanced data analysis and audience insights.

Join a creator-first organization with a data-driven culture. The role reports to the Executive Director of Global Marketing & Social Analytics and requires leadership across domestic and international