Senior Manager, Direct Mail & Email Marketing | Strategic Growth

ARS; Memphis (TN); Remote; USD 110,000 - 140,000; Full time

Job summary

ARS-Rescue Rooter in Memphis, TN is seeking a Senior Manager, Direct Mail & Email Marketing to lead planning, execution, and performance management of our direct mail, shared mail, and email programs. You will translate channel strategy into monthly campaign plans, ensuring timely, on-budget delivery aligned with performance goals and cross-functional collaboration.

You will oversee the Email Marketing Manager, coach the team, manage agency/vendor relationships, and leverage AI-enabled tools to

Qualifications

• Bachelor's degree in Marketing or related field or equivalent experience.
• 5+ years managing direct mail, shared mail and performance-based campaigns.
• Experience with end-to-end campaign production cycles and vendor coordination.
• Strong understanding of direct mail segmentation, testing, and postal optimization.
• Familiarity with marketing automation platforms such as Braze.

Responsibilities

• Lead end-to-end execution of direct mail and shared mail campaigns, including planning, segmentation, creative coordination, proofing, list management, production, and deployment.
• Develop and manage monthly campaign calendars, timelines, budgets, and production workflows.
• Monitor response rates, MCR, bookable demand, and other KPIs to identify opportunities.
• Oversee email marketing priorities and alignment across print and digital outreach.
• Prevent audience overlap and timing issues across channels.
• Coordinate with Field Ops and cross-functional teams to manage requests and risks.
• Manage agency and vendor relationships, including pricing and timelines.
• Forecast and track channel budgets, approve invoices, and address potential overages.
• Maintain intake, approval, and governance processes.
• Lead and develop the Email Marketing Manager with clear priorities.
• Leverage AI-enabled tools to improve planning, messaging, documentation, and workflow.

Skills

Campaign management

Budget management

Leadership

Email marketing platforms

Direct mail

Education

Bachelor's degree in Marketing or related field

Tools

Braze

Microsoft 365

Asana

Adobe proofing tools

Job description

ARS-Rescue Rooter in Memphis, TN is seeking a Senior Manager, Direct Mail & Email Marketing to lead planning, execution, and performance management of our direct mail, shared mail, and email programs. You will translate channel strategy into monthly campaign plans, ensuring timely, on-budget delivery aligned with performance goals and cross-functional collaboration.

You will oversee the Email Marketing Manager, coach the team, manage agency/vendor relationships, and leverage AI-enabled tools to