Senior Manager, Direct Mail & Email Marketing

Aksarben Heating, Air Conditioning, Plumbing; Northern (KY); Hybrid; USD 90,000 - 150,000; Full time

Job summary

ARS-Rescue Rooter is seeking a Senior Manager, Direct Mail & Email Marketing to lead planning, execution, and performance management across direct mail, shared mail, and email channels. This role coordinates with Field Operations, Finance, Analytics, Creative, and external vendors while guiding the Email Marketing Manager.

The candidate will develop monthly campaign calendars, manage budgets, and ensure campaigns meet deadlines, within budget, and aligned with KPIs.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field.
• 5+ years of experience managing direct mail, shared mail, and performance-based marketing campaigns.
• Hands-on experience with end-to-end campaign production cycles: creative review, proofing, list management, vendor coordination, deployment.
• Strong understanding of direct mail segmentation, personalization, testing, and postal optimization.
• Experience using campaign performance data to guide targeting, testing, and decisions.
• Proven experience managing budgets, invoices, vendor pricing, and cost controls.
• Experience leading or managing individual contributors with coaching and feedback.
• Knowledge of Braze or similar marketing automation platforms; ability to oversee channel alignment without direct ownership.
• Proficiency with Microsoft 365; familiarity with Asana, Adobe proofing tools, and vendor portals.

Responsibilities

• Lead end-to-end execution of direct mail and shared mail campaigns, including planning and deployment.
• Develop and manage monthly campaign calendars, timelines, budgets, and production workflows.
• Monitor KPIs such as response rates and MCR to identify opportunities and adjustments.
• Oversee email marketing priorities and alignment with print/digital outreach.
• Prevent audience overlap and timing conflicts across channels.
• Coordinate with Field Ops and cross-functional teams to manage requests and expectations.
• Manage agency and vendor relationships, pricing, timelines, and quality standards.
• Forecast and track budgets, approve invoices, and address potential overages or concerns.
• Maintain intake, documentation, approvals, and governance processes.
• Lead and develop the Email Marketing Manager with clear priorities and feedback.
• Leverage AI tools to enhance planning, messaging, documentation, and workflow efficiency.

Skills

Campaign management

Budget management

Vendor coordination

Team leadership

Communication

Strategic planning

Education

Bachelor’s degree in Marketing, Business, Communications

Tools

Braze

Asana

Microsoft 365

Adobe proofing tools

Vendor portals

Job description

Company Name

ARS-Rescue Rooter

Overview

Position Summary

The Senior Manager, Direct Mail & Email Marketing leads the planning, execution, and performance management of our direct mail, shared mail, and email marketing channels. This role translates channel strategy into disciplined monthly campaign plans, ensuring initiatives are delivered accurately, on time, within budget, and aligned with performance goals.

Serving as the primary point of coordination across Field Operations, Finance, Analytics, Creative, Technology, and external vendors, this leader balances business needs with budget, capacity, and channel priorities. The Senior Manager also leads the Email Marketing Manager, providing direction, coaching, and workload oversight.

Responsibilities

• Lead end-to-end execution of direct mail and shared mail campaigns, including planning, segmentation, creative coordination, proofing, list management, production, and deployment.
• Develop and manage monthly campaign calendars, timelines, budgets, and production workflows.
• Monitor response rates, marketing cost ratio (MCR), bookable demand, and other channel KPIs to identify opportunities and recommend adjustments.
• Oversee email marketing priorities and ensure alignment across print and digital outreach.
• Prevent audience overlap, conflicting messages, and timing issues across channels.
• Partner with Field Operations and cross-functional teams to manage requests, communicate expectations, and resolve execution risks.
• Manage agency and vendor relationships, including pricing, production timelines, quality standards, and performance accountability.
• Forecast and track channel budgets, approve invoices, and proactively address potential overages or performance concerns.
• Maintain structured intake, documentation, approval, and governance processes.
• Lead, coach, and develop the Email Marketing Manager while providing clear priorities and performance feedback.
• Use AI-enabled tools to improve planning, messaging, documentation, and workflow efficiency.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and experience.
• 5+ years of experience managing direct mail, shared mail, and performance-based marketing campaigns, preferably within a multi-location or service-based organization.
• Hands‑on experience managing end-to-end campaign production cycles, including creative review, proofing, list management, vendor coordination, and deployment.
• Strong understanding of direct mail segmentation, personalization, testing, response tracking, and postal optimization.
• Experience using campaign performance data to guide targeting, testing, and tactical decisions.
• Proven experience managing budgets, invoices, vendor pricing, and cost controls.
• Experience leading or managing individual contributors, including prioritization, coaching, and performance feedback.
• Working knowledge of email marketing or marketing automation platforms such as Braze. Ability to oversee channel alignment and prioritization without direct technical ownership.
• Ability to manage multiple campaigns and stakeholders while maintaining accuracy, organization, and clear documentation.
• Proficiency with Microsoft 365; experience with project management platforms such as Asana, Adobe proofing tools, invoice systems, and vendor portals is preferred.

Core Competencies

• Accountability and follow-through
• Clear, proactive communication
• Critical thinking and problem‑solving
• Data‑informed decision‑making
• Cross‑functional collaboration
• Attention to detail
• Planning and prioritization

Work Requirements

• Ability to work effectively in a remote environment and use a computer for extended periods.
• Ability to communicate effectively through video, phone, and written channels.
• Ability to travel occasionally for business meetings, team events, or company activities.