Senior Manager, Digital & Web

Paylocity; Cleveland, Northern (OH, KY); Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Profit sharing

401(k) matching

Great benefits

Paid time off

Bonus week in July

Job summary

Arrow International seeks a Senior Manager, Digital & Web to own and lead our digital ecosystem across websites, social channels, and marketing campaigns. You will drive a unified strategy for a multi-audience landscape, aligning brand, content, and technology to improve the digital experience.

The role requires steering cross-functional teams, partnering with Marketing, Technology, BI, HR, and Sales to deliver impactful digital initiatives while ensuring governance and best practices across the

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, Business, or related field.
• 7–10 years of progressive digital marketing and web experience, including 2+ years leading a digital, web, or related function.
• Demonstrated experience managing a portfolio of multiple websites and CMS platforms.
• Strong SEO and emerging AEO/GEO strategies, digital advertising, email marketing, social media, and web analytics knowledge.
• Experience developing a vision and roadmap for a complex website ecosystem serving multiple stakeholder groups.

Responsibilities

• Own and evolve Arrow’s brand standards, visual identity, style guidelines, tone of voice, and messaging framework.
• Develop standards for logo usage, graphic design, motion/video, digital applications, and other brand touchpoints.
• Establish messaging strategies for distributors, operators, charitable organizations, consumers, and employees.
• Translate product, channel, and commercial strategies into campaigns and creative briefs.
• Develop campaign frameworks adaptable across products, channels, distributors, and audiences.
• Lead development of website content, social content, product materials, brochures, and internal communications.
• Ensure content and creative assets support Sales and other customer-facing teams.
• Maintain Arrow’s brand asset library, DAM processes, and content standards.
• Direct and develop copywriting, graphic design, and motion design resources.
• Manage content calendar and creative production backlog across priorities.
• Review and approve marketing creative for quality and consistency.
• Manage external agencies, freelancers, and vendor relationships as needed.
• Partner with Product Management, Channel Management, and Sales to translate priorities into communications.
• Collaborate with Legal and Compliance to ensure messaging aligns with regulated gaming environment.

Skills

Digital marketing strategy

Web analytics

SEO/SEM

CMS platforms

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Communications, Digital Media, Business, or related field

Tools

CMS platforms (WordPress/Drupal)

Analytics tools (GA/Adobe)

Marketing automation (HubSpot/Marketo)

Job description

Description

Join the Fun at Arrow International!

Arrow International is the world’s #1 maker of charitable gaming products, from pull tabs and bingo paper to cutting-edge electronic gaming systems. Our products power entertainment in social and gaming venues around the globe, and we’re growing fast!

We're building a winning culture that’s all about teamwork, passion, and innovation. At Arrow, you’re not just another employee, you’re part of a high-performing team that’s redefining fun and giving back to communities. We believe in rewarding your hard work with profit-sharing, 401(k) matching, great benefits, and paid time off, including a bonus week every July!

If you're looking for a career that’s exciting, meaningful, and full of opportunity, Arrow is the place to be.

Senior Manager, Digital & Web

Arrow International is seeking an experienced and forward-thinking Senior Manager, Digital & Web to own and lead our digital ecosystem across websites, social media, and digital marketing channels.

As Arrow has grown, so has our digital footprint. This individual will be responsible for developing and executing a strategy that brings greater consistency across our website portfolio, improves the digital experience for our different audiences, and ensures our platforms effectively support the business. This includes ownership of website strategy and governance, CMS standards, SEO/AEO/GEO, digital lead capture, social media, email marketing, paid search and display, and overall digital performance.

Arrow operates through a unique B2B2C, distributor-driven model. Our digital experience needs to serve multiple audiences, including distributors, charitable organizations, operators, consumers, prospective employees, and other stakeholders. We’re looking for someone who understands how to build digital experiences around complex customer journeys rather than a traditional direct-to-consumer eCommerce model.

This is a highly cross-functional role that will work closely with Marketing, Technology, Business Intelligence, Human Resources, Sales, and other teams across Arrow. The ideal candidate can establish a broader digital strategy while remaining close enough to the work to drive execution and continuous improvement.

This role will report to the Director, Marketing.

Primary Responsibilities

• Own and continue to evolve Arrow’s brand standards, visual identity, style guidelines, tone of voice, and messaging framework.
• Develop clear standards for logo and tagline usage, graphic design, motion/video, digital applications, and other brand touchpoints.
• Establish messaging strategies tailored to Arrow’s key audiences, including distributors, operators, charitable organizations, consumers, and employees.
• Translate product, channel, and commercial strategies into compelling messaging, campaigns, and creative briefs.
• Develop campaign frameworks that can be adapted across products, channels, distributors, and customer audiences.
• Lead the development of corporate website content, social content, product and equipment materials, brochures/catalogs, executive presentations, internal communications, and other marketing assets.
• Ensure content and creative assets are available to support Sales and other customer-facing teams.
• Own and maintain Arrow’s brand asset library, digital asset management processes, and content management standards.
• Directly lead and develop creative resources across copywriting, graphic design, and motion design.
• Manage the content calendar and creative production backlog, balancing priorities across multiple business needs.
• Review and approve marketing creative to ensure quality, consistency, and alignment with Arrow’s brand.
• Manage external creative agencies, freelancers, and vendor relationships as needed.
• Partner closely with Product Management, Channel Management, and Sales to understand business priorities and translate them into effective communications.
• Partner with Legal and Compliance to ensure new or modified messaging is appropriately reviewed for Arrow’s regulated gaming environment.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field required.
• 7-10 years of progressive digital marketing and web experience, including 2+ years leading a digital, web, or related function.
• Demonstrated experience managing a portfolio of multiple websites and CMS platforms.
• Strong understanding of SEO and emerging AEO/GEO strategies, digital advertising, email marketing, social media, and web analytics.
• Experience developing a vision and roadmap for a complex website ecosystem serving multiple stakeholder groups.
• Experience working with developers and Technology teams on website content, navigation, UX/UI, metadata, analytics, and tag management.
• Strong analytical mindset with the ability to define reporting needs and translate digital performance data into actionable recommendations.
• Strong project management skills with the ability to manage multiple priorities and stakeholders.
• Excellent written and verbal communication skills with the ability to collaborate and influence across functions.
• Experience in a B2B, B2B2C, distributor, or channel-based business environment preferred.

Diversity and Inclusion Statement

At Arrow International, we are committed to fostering a diverse and inclusive workplace where all individuals are valued and respected. We believe that embracing our differences makes us stronger, more innovative, and better positioned to serve our communities. We are proud to be an equal opportunity employer and strive to create an environment where everyone feels welcome, supported, and empowered to succeed.

Equal Opportunity Statement

Arrow International is an equal opportunity employer. We recruit, hire, train, and promote individuals in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical or mental disability, except where such disability prevents performance of essential job functions and cannot be reasonably accommodated in accordance with applicable laws.

Americans with Disabilities Act (ADA) Statement

Arrow International is committed to complying with the spirit and requirements of the Americans with Disabilities Act (ADA). If you require a reasonable accommodation to complete an application, participate in the interview process, undergo any pre-employment testing, or otherwise take part in the employee selection process, please contact us at [e-mail].

To ensure a safe and productive work environment, all candidates who receive a conditional job offer must successfully pass a confidential pre-employment drug screening, which generally consists of a hair drug test, and receive an acceptable result as a condition of employment.

#INDCA