Manager Personalization

Academy Sports and Outdoors; Katy (TX); On-site; USD 110,000 - 160,000; Full time

Job summary

Academy Sports + Outdoors is seeking a Digital Personalization leader to develop and execute a comprehensive strategy across web, mobile, and app platforms. You will own personalized recommendations across homepage, PDPs, cart, and checkout, partnering with data science, UX, and engineering to implement real-time personalization based on customer data and behavior.

The role requires 5+ years in personalization or related fields, strong analytical skills, and the ability to drive cross-functional

Qualifications

• Bachelor's degree in Marketing, Business or relevant field of study required.
• 5+ years of experience in personalization, email marketing, loyalty, app or payment marketing, web design, project management or production management.

Responsibilities

• Develop and execute a comprehensive digital personalization strategy across web, mobile, and app platforms.
• Own the strategy and execution of personalized product recommendations across key eCommerce surfaces (homepage, PDPs, cart, checkout, post-purchase).
• Partner with data science, UX, and engineering teams to implement real-time personalization using customer data, browsing behavior, and purchase history.
• Own the push notification program, including audience segmentation, message design, timing optimization, and performance analysis.
• Collaborate with CRM, marketing, and product teams to align personalization efforts with broader campaign goals and lifecycle strategies.
• Monitor and analyze personalization and push performance metrics to continuously improve relevance, engagement, and ROI.
• Stay current with personalization technologies, trends, and best practices to drive innovation and competitive advantage.
• Document personalization and design processes, and deliverables.
• Develop a thorough understanding of the Academy’s policies, procedures, and safety rules.
• Duties may change; team members may be required to perform other duties as assigned.

Skills

Interpersonal skills

Analytical thinking

Self-motivated

Detail-oriented

Strategic thinking

Education

Bachelor's degree (Marketing / Business)

Job description

Who We AreAt Academy Sports + Outdoors our vision is to be the best sports + outdoors retailer in the country—and what truly sets us apart is our people. We’re a passionate, purpose‑driven team that’s as committed to each other as we are to our customers. We’ve spent over 80 years building a culture that puts people first. We believe in creating opportunities for growth, fostering meaningful connections, and supporting every Team Member’s journey. Here, you won’t just help customers gear up for their next adventure—you’ll launch one of your own.

Education

• Bachelor’s degree in Marketing, Business or relevant field of study required.

Work Experience

• 5+ years of experience in personalization, email marketing, loyalty, app or payment marketing, web design, project management or production management.
• Experience managing multiple web and design projects and vendor partners.
• Prior Omnichannel experience preferred.

Skills

• Excellent interpersonal, written, and verbal communication skills, with the ability to interface effectively with individuals at various levels, both internal and external.
• Analytical, with strong problem‑solving abilities and creative resolution skills.
• Self‑motivated, with the ability to work on multiple projects in a fast‑paced environment.
• Ability to remain organized, pay strict attention to detail, and meet critical deadlines within a high volume, fast‑paced environment.
• Strategic thinker.

Responsibilities

• Develop and execute a comprehensive digital personalization strategy across web, mobile, and app platforms.
• Own the strategy and execution of personalized product recommendations across key eCommerce surfaces (e.g., homepage, PDPs, cart, checkout, post‑purchase).
• Partner with data science, UX, and engineering teams to implement real‑time personalization using customer data, browsing behavior, and purchase history.
• Own the push notification program, including audience segmentation, message design, timing optimization, and performance analysis.
• Collaborate with CRM, marketing, and product teams to align personalization efforts with broader campaign goals and lifecycle strategies.
• Monitor and analyze personalization and push performance metrics to continuously improve relevance, engagement, and ROI.
• Stay current with personalization technologies, trends, and best practices to drive innovation and competitive advantage.
• Document personalization and design processes, and deliverables.
• Develop a thorough understanding of the Academy’s policies, procedures, and safety rules.
• Duties may change; team members may be required to perform other duties as assigned.

Physical Requirements & Attendance

• Acceptable level of hearing and vision to perform job duties.
• Adhere to company work hours, policies, procedures, and rules governing professional staff behavior.
• Regular attendance required.

Equal Employment Opportunity

Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.