Senior Personalization & Testing Strategist

HD Supply; Atlanta (GA); On-site; USD 110,000 - 150,000; Full time

Job summary

HD Supply is seeking a data-driven expert to lead advanced personalization initiatives for eCommerce. You will design multi-touchpoint campaigns, run multi-stage tests in Optimizely, and translate customer insights into scalable roadmaps that boost engagement and conversion.

Collaborating with Site Execution, UX, Analytics, Merchandising, and Marketing teams, you will mentor analysts and establish best practices for experimentation and personalization across the business.

Qualifications

• Bachelor’s degree in Business, Marketing, Ecommerce, Information Systems, or a related field.
• 5+ years of experience in eCommerce operations, digital performance analysis, or related domains.
• Proven experience designing and executing complex, multi-touchpoint personalization strategies and multi-stage testing roadmaps that drive measurable incremental lift.

Responsibilities

• Leads site personalization strategies and roadmaps by defining advanced targeting rules for distinct audience segments.
• Owns the end-to-end execution of complex, multi-stage, and triggered personalization initiatives within the Optimizely platform.
• Conducts deep performance analysis utilizing cohort tracking, attribution, and incremental lift measurement to synthesize insights into executive-ready recommendations.
• Designs advanced A/B and multivariate testing strategies that incorporate strict statistical rigor, hypothesis development, and prioritization frameworks.
• Partners cross-functionally to influence UX, Merchandising, and Marketing roadmaps while acting as a thought leader and key escalation point.
• Mentors junior analysts and promotes enterprise-wide best practices in experimentation and personalization frameworks.
• Translates emerging industry trends and new personalization technologies into actionable strategies that elevate the end-to-end customer journey.

Skills

eCommerce operations

digital performance analysis

personalization strategies

A/B testing

Education

Bachelor’s degree in Business, Marketing, Ecommerce, Information Systems, or a related field

Tools

Optimizely

Job description

HD Supply is seeking a data-driven expert to lead advanced personalization initiatives for eCommerce. You will design multi-touchpoint campaigns, run multi-stage tests in Optimizely, and translate customer insights into scalable roadmaps that boost engagement and conversion.

Collaborating with Site Execution, UX, Analytics, Merchandising, and Marketing teams, you will mentor analysts and establish best practices for experimentation and personalization across the business.