Senior Manager, Digital Media Activation & Strategy

Inspire; Atlanta (GA); On-site; USD 120,000 - 160,000; Full time

Job summary

Inspire Brands seeks a Sr. Manager to lead all digital media activation for Sonic and Local pods within the portfolio.

The role collaborates across Media Strategy & Planning, Consumer Analytics, Brand Marketing and with the agency-of-record to execute in-house campaign components. You will mentor a team of 7 direct reports, drive performance reporting, and ensure financial stewardship across the brand portfolio while partnering with cross-functional teams to optimize audience strategies and

Qualifications

• 5+ years hands-on SEM, Paid Social or Programmatic media.

Responsibilities

• Own and oversee all digital media activation for brand pods.
• Channels include: Programmatic, Paid Social, Biddable 3PD and Paid search.
• Optimize campaigns to drive performance and align with brand/agency plans.
• Develop POVs and strategic recommendations to improve performance.
• Collaborate with external partners for joint business plans, QBRs and campaign performance.
• Work with MS&P, Analytics, Data and Tech to implement audiences and testing.
• Mentor, train and develop jr level team members on biddable team.
• Push test and learn agendas to media and business performance.
• Partner with Media Strategy & Planning and Publicis in buying and planning all media.

Skills

SEM

Paid Social

Programmatic

People Management

Project Management

Stakeholder Communication

Leadership

Analytical Thinking

Restaurant Industry Passion

Self-starter

Tools

Excel

PowerPoint

SharePoint

Job description

Inspire Brands seeks a Sr. Manager to lead all digital media activation for Sonic and Local pods within the portfolio.

The role collaborates across Media Strategy & Planning, Consumer Analytics, Brand Marketing and with the agency-of-record to execute in-house campaign components. You will mentor a team of 7 direct reports, drive performance reporting, and ensure financial stewardship across the brand portfolio while partnering with cross-functional teams to optimize audience strategies and