Senior Biddable Media Lead | Digital Performance

IRB USA Inspire Resources; Atlanta (GA); On-site; USD 120,000 - 150,000; Full time

Job summary

Inspire Brands is seeking a Sr. Manager to lead digital media activation for Sonic and Local pods. You will work cross-functionally with Media Strategy & Planning, Consumer Analytics, Brand Marketing, and the media agency-of-record to develop and execute in-house aspects of broader campaigns.

You will manage a team of 7 direct reports and collaborate with peers to maintain performance reporting and financial stewardship across the brand portfolio.

Qualifications

• 5+ years hands-on experience in SEM, Paid Social or Programmatic and/or biddable media.
• 5+ years working in media buying on agency or client side.
• Experience managing people and projects.
• Demonstrated problem solving and ability to handle multiple tasks.
• Ability to lead teams and deliver results.
• Excellent project management skills (Excel/PPT/SharePoint).
• Ability to balance priorities and meet deadlines.
• Excellent oral and written communication skills.
• Ability to lead and influence others.
• Strong integrity, humility and teamwork mindset.
• Passion for the restaurant industry and willingness to train in our restaurants.
• Desire to help shape the future at Inspire Brands.
• Self-starter personality with initiative.

Responsibilities

• Own and oversee all digital media activation for the brand(s).
• Channels include Programmatic, Paid Social, 3PD and Paid Search.
• Optimize campaigns to align with brand/agency plans and drive performance.
• Develop POVs and strategic recommendations to improve results.
• Collaborate with external partners on business plans, QBRs, and campaigns.
• Work with Audience Planning, Analytics, Data and Tech to implement audience strategies.
• Analyze data to extract tangible insights from large datasets.
• Ensure ad tech tools are leveraged and reporting shows impact.
• Oversee billing and budget pacing.
• Mentor and develop junior team members.
• Push test-and-learn initiatives to improve performance.
• Deliver ad hoc campaigns and requests promptly.
• Partner with Media Strategy & Planning and agency relationships at the pod level.
• Collaborate cross-functionally with internal teams and leadership.
• Communicate campaign status to CMOs and senior heads.
• Coordinate with internal/external teams on processes and deliverables.
• Provide competitive and pacing insights and measure impact with analytics.
• Define audience scalability with Audience Planning.

Skills

SEM

Paid Social

Programmatic

People management

Project management

Leadership

Analytical thinking

Team collaboration

Restaurant industry passion

Self-starter

Tools

Excel

PowerPoint

SharePoint

Job description

Inspire Brands is seeking a Sr. Manager to lead digital media activation for Sonic and Local pods. You will work cross-functionally with Media Strategy & Planning, Consumer Analytics, Brand Marketing, and the media agency-of-record to develop and execute in-house aspects of broader campaigns.

You will manage a team of 7 direct reports and collaborate with peers to maintain performance reporting and financial stewardship across the brand portfolio.