Senior Manager - Biddable Media

IRB USA Inspire Resources; Atlanta (GA); On-site; USD 120,000 - 150,000; Full time

Job summary

Inspire Brands is seeking a Sr. Manager to lead digital media activation for Sonic and Local pods. You will work cross-functionally with Media Strategy & Planning, Consumer Analytics, Brand Marketing, and the media agency-of-record to develop and execute in-house aspects of broader campaigns.

You will manage a team of 7 direct reports and collaborate with peers to maintain performance reporting and financial stewardship across the brand portfolio.

Qualifications

• 5+ years hands-on experience in SEM, Paid Social or Programmatic and/or biddable media.
• 5+ years working in media buying on agency or client side.
• Experience managing people and projects.
• Demonstrated problem solving and ability to handle multiple tasks.
• Ability to lead teams and deliver results.
• Excellent project management skills (Excel/PPT/SharePoint).
• Ability to balance priorities and meet deadlines.
• Excellent oral and written communication skills.
• Ability to lead and influence others.
• Strong integrity, humility and teamwork mindset.
• Passion for the restaurant industry and willingness to train in our restaurants.
• Desire to help shape the future at Inspire Brands.
• Self-starter personality with initiative.

Responsibilities

• Own and oversee all digital media activation for the brand(s).
• Channels include Programmatic, Paid Social, 3PD and Paid Search.
• Optimize campaigns to align with brand/agency plans and drive performance.
• Develop POVs and strategic recommendations to improve results.
• Collaborate with external partners on business plans, QBRs, and campaigns.
• Work with Audience Planning, Analytics, Data and Tech to implement audience strategies.
• Analyze data to extract tangible insights from large datasets.
• Ensure ad tech tools are leveraged and reporting shows impact.
• Oversee billing and budget pacing.
• Mentor and develop junior team members.
• Push test-and-learn initiatives to improve performance.
• Deliver ad hoc campaigns and requests promptly.
• Partner with Media Strategy & Planning and agency relationships at the pod level.
• Collaborate cross-functionally with internal teams and leadership.
• Communicate campaign status to CMOs and senior heads.
• Coordinate with internal/external teams on processes and deliverables.
• Provide competitive and pacing insights and measure impact with analytics.
• Define audience scalability with Audience Planning.

Skills

SEM

Paid Social

Programmatic

People management

Project management

Leadership

Analytical thinking

Team collaboration

Restaurant industry passion

Self-starter

Tools

Excel

PowerPoint

SharePoint

Job description

The Sr. Manager will be responsible for leading all digital media activation efforts for Sonic and Local pods within the Inspire Brands portfolio. This role will work cross-functionally between Media Strategy & Planning, Consumer Analytics, Brand Marketing, and with Inspire’s media agency-of-record to develop and execute all in-house aspects of the broader campaign. Leading a team of 7 direct reports and collaborating with peer Managers and Senior Managers across Media Strategy & Planning to maintain business outcomes/insights performance reporting and financial stewardship across the brand portfolio.

RESPONSIBILITIES

• Digital Media Responsible for owning and overseeing all digital media activation for respective brand(s).
• Channels include: Programmatic, Paid Social, Biddable 3PD and Paid search.
• Ensuring team is executing campaigns according to brand/agency plans and continually optimizing to drive superior performance.
• Develop POV’s and strategic recommendations that will improve performance and aligns with the overall goals of the brand(s) Collaborate with external partners to drive joint business plans, strategic sessions, QBRs, and campaign performance.
• Work closely with the larger demand generation teams (Audience Planning, Analytics, Data and Tech) to setup and ensure audiences strategies are being properly implemented and tested.
• Possess a well-developed analytical ability and a proven track record of extracting tangible insights from large data sets.
• Ensure all partners and ad tech tools are being leveraged and your team is producing reports that display the impact of the media being bought.
• Work with your team to ensure billing and budget pacing is handled accurately and on time.
• Mentor, train, and develop jr level team members on biddable team to continually strengthen the department and assist in succession planning across your direct team.
• Push test and learn agendas to media and business performance.
• Delivery ad hoc campaigns and requests in a timely organized manner.
• Be partners to Media Strategy and planning as well as Publicis in buying and planning all media.
• Agency and Cross-Functional Internal Teams Collaboration.
• Exhibit confident communication skills with various internal leadership heads, including brand CMOs to effectively present tactical paid media plans and campaign status reports on a regular basis or as needed.
• Interface with external/internal teams in managing requests concerning processes and deliverables.
• Partner with Managers of MS&P and the agency relationship at the “pod” level.
• Provide insights on competitive tracking, campaign performance, pacing on a regular basis and/or as needed.
• Partner with the media analytics team to measure impact of ongoing campaigns and overall plan.
• Work with Audience Planning to determine audience scalability and strategies across each platform.
• Partner Work closely with other internal departments to develop learning agenda and testing roadmap based on brands’ objectives, insights, and key challenges.

Requirements

• 5+ years of hands-on experience in SEM, Paid Social or Programmatic and / or biddable media.
• 5+ years working in media buying either on the agency side or the client side.
• Experience managing people and projects.
• Demonstrated experience in problem solving and managing multiple tasks.
• Ability to lead teams and deliver results.
• Excellent project management skills (proficiency in Excel/PPT/SharePoint will be key).
• Ability to balance multiple priorities and meet project deadlines.
• Excellent oral and written communication skills.
• Ability to lead and influence others.
• Personal integrity, humility, an appreciation for the power of true teamwork.
• Passion for the restaurant industry and desire to train in our restaurants to learn operations.
• A strong desire to help shape the future at Inspire Brands.
• Self-starter personality who can operate with minimal supervision.

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences. Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants across nearly 60 global markets. In an industry facing increasing disruption, our leaders saw an opportunity to build a restaurant company unlike any other – one that brings together differentiated yet complementary brands and aims to make them stronger than they would be on their own. Found inherently in the purposes of our family of brands, we identified a common thread between our restaurants – the capacity to inspire. From guest experience to career development to community well-being, Inspire plays a role in the lives of millions of people every day. Our brands are diverse, distinctive, and fan favorites. In a sense, you could say we seek those who provide something different than the norm.