Senior Manager, Digital Marketing Strategy and Channels

Cella; Waltham (MA); Remote; USD 76,000 - 83,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401K plan

Life insurance

Short-term disability

Job summary

Cella by Randstad Digital is seeking a Senior Manager, Digital Marketing Strategy & Channels to lead the development, execution, and measurement of integrated digital strategies across paid, earned, owned, and shared channels. This role partners with internal teams and agencies to drive growth, patient acquisition, and brand objectives.

Located fully remote in the US with EST work hours, this 6-month contract offers $55-$60/hr on a W2 basis and may extend or convert.

Qualifications

• Bachelor's Degree in Marketing, Communications, Business Administration, Digital Marketing, or related field required; Master's Degree, MBA, or advanced degree preferred.
• Healthcare, pharmaceutical, medical device, or regulated industry experience.
• 8+ years of progressive marketing experience, including significant experience in digital marketing strategy, channel management, campaign execution, and performance reporting.
• 2+ years of experience leading large, cross-functional marketing initiatives and managing multiple concurrent projects.

Responsibilities

• Translate enterprise marketing goals into integrated channel strategies across paid media, web, SEO/SEM, email, social media, content marketing, and marketing automation.
• Develop annual and quarterly digital marketing roadmaps, aligning priorities, cross-channel budgets, and performance targets.
• Evaluate market trends, audience insights, competitive activity, and digital best practices to guide strategic investments.
• Manage creative and content workflows supporting multi-channel campaigns, ensuring brand consistency and regulatory compliance.
• Own cross-functional project tracking, timelines, deliverables, and resource dependencies across a large portfolio of concurrent digital initiatives.
• Hold agency partners and internal teams accountable to deadlines, deliverables, and campaign milestones.
• Manage digital marketing budgets, forecasts, vendor SOWs, and invoice approvals in partnership with finance and procurement.
• Establish and monitor KPIs, channel effectiveness metrics, and marketing ROI frameworks.
• Translate campaign performance data into actionable optimization recommendations that improve engagement and conversion.
• Build and deliver executive-ready scorecards, dashboards, and presentations for senior leadership.
• Serve as the central strategic partner to marketing leadership and cross-functional business units.
• Facilitate regular cross-functional alignment meetings, drive follow-through, and remove operational roadblocks.
• Standardize marketing workflows, campaign governance, and approval processes to improve team efficiency.
• Support the evaluation and enhancement of marketing technology platforms and digital capabilities.

Skills

Digital marketing strategy

Channel management

Campaign execution

Performance reporting

Project management

Analytical skills

Education

Bachelor's Degree inMarketing/related field

Tools

Workfront

Asana

Monday.com

Jira

Smartsheet

Google Analytics

Adobe Analytics

Power BI

Tableau

Job description

Location: Fully remote in the US, must work EST Type: 6 month contract with potential of extension/conversion Compensation Range: $55-$60/hr W2

Senior Manager, Digital Marketing Strategy & Channels

The Senior Manager, Digital Marketing Strategy & Channels is responsible for leading the development, execution, optimization, and performance measurement of integrated digital marketing strategies that support business growth, patient acquisition, provider engagement, and brand objectives. This role serves as the central point of coordination for digital marketing initiatives across owned, paid, earned, and shared channels, ensuring seamless execution of complex, multi-channel programs. The Senior Manager combines strategic thinking with operational excellence, translating business objectives into actionable digital marketing plans while driving accountability across internal teams, agency partners, and cross-functional stakeholders.

Responsibilities:

Digital Strategy & Channel Planning

• Translate enterprise marketing goals into integrated channel strategies across paid media, web, SEO/SEM, email, social media, content marketing, and marketing automation.
• Develop annual and quarterly digital marketing roadmaps, aligning priorities, cross-channel budgets, and performance targets.
• Evaluate market trends, audience insights, competitive activity, and digital best practices to guide strategic investments.

Campaign Execution & Program Management

• Manage creative and content workflows supporting multi-channel campaigns, ensuring brand consistency and regulatory compliance.
• Own cross-functional project tracking, timelines, deliverables, and resource dependencies across a large portfolio of concurrent digital initiatives.
• Hold agency partners and internal teams accountable to deadlines, deliverables, and campaign milestones.
• Manage digital marketing budgets, forecasts, vendor SOWs, and invoice approvals in partnership with finance and procurement.

Performance Measurement & Executive Reporting

• Establish and monitor KPIs, channel effectiveness metrics, and marketing ROI frameworks.
• Translate campaign performance data into actionable optimization recommendations that improve engagement and conversion.
• Build and deliver executive-ready scorecards, dashboards, and presentations for senior leadership.

Stakeholder Collaboration & Governance

• Serve as the central strategic partner to marketing leadership and cross-functional business units.
• Facilitate regular cross-functional alignment meetings, drive follow-through, and remove operational roadblocks.
• Standardize marketing workflows, campaign governance, and approval processes to improve team efficiency.
• Support the evaluation and enhancement of marketing technology platforms and digital capabilities.

Qualifications:

• Bachelor's Degree in Marketing, Communications, Business Administration, Digital Marketing, or related field required; Master's Degree, MBA, or advanced degree preferred.
• Healthcare, pharmaceutical, medical device, or regulated industry experience.
• 8+ years of progressive marketing experience, including significant experience in digital marketing strategy, channel management, campaign execution, and performance reporting.
• 2+ years of experience leading large, cross-functional marketing initiatives and managing multiple concurrent projects.

Technical Requirements:

• Advanced proficiency with Microsoft Office.
• Experience with project management platforms (Workfront, Asana, Monday.com, Jira, Smartsheet, or equivalent).
• Experience with web analytics and reporting tools including Google Analytics, Adobe Analytics, Power BI, Tableau, or similar platforms.
• Experience managing digital media reporting and dashboard development.
• Advanced understanding of digital marketing channels including: Paid Media, SEM, SEO, AI/LLMs, Social Media, Website Strategy and Optimization, Email Marketing, Marketing Automation, Content Marketing, Analytics and Reporting.
• Exceptional project and program management capabilities with demonstrated success managing a large portfolio of initiatives simultaneously.
• Strong analytical and problem-solving skills with the ability to translate data into business insights.
• Experience building executive dashboards, scorecards, KPI frameworks, and performance reports.
• Marketing, project management, analytics, or digital certifications desirable.

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [e-mail].

• Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc.
• In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.