BRAND MANAGER

Talantir; United States; Remote; USD 55,000 - 66,000; Full time

Job summary

Cella by Randstad Digital is seeking a data-driven Brand Specialist to lead a multi-year brand transformation. You will partner with senior leadership to operationalize strategy, monitor health, and drive brand integration across a growing organization.

The role emphasizes governance, scalable systems, and cross-functional collaboration with Marketing, Communications, and Integration teams to ensure consistent brand representation at every touchpoint.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 7+ years in brand strategy or integrated marketing.
• Experience in multi-brand or matrixed organizations.
• Proficiency with brand management and DAM platforms.
• Strong analytics tracking brand health, awareness and sentiment.

Responsibilities

• Execute a multi-year brand roadmap, supporting brand architecture evolution and alignment with business priorities and growth initiatives.
• Operationalize the rebrand through clear frameworks, roadshow presentations, and internal communications that drive adoption and engagement.
• Monitor brand health, awareness, and sentiment; synthesize insights into actionable recommendations for leadership.
• Lead strategic brand integrations with the Integration Management Office, Communications, and Marketing teams.
• Ensure brands are aligned with standards, messaging, and visual identity across acquisitions and changes.
• Oversee development, maintenance, and distribution of branded assets (logos, templates, presentations, digital and multimedia assets).
• Manage the Digital Asset Management (DAM) platform for accessibility and launch-readiness.
• Audit brand usage for compliance; identify gaps and risks; support training materials and enablement tools.

Skills

Brand strategy

Brand management

Cross-functional collaboration

Adobe Creative Cloud

Education

Bachelor's degree in Marketing, Communications, Business, or a related field

Tools

Smartsheet

Wrike

DAM platforms

Job description

Location: Telecommute

Job Type: Contract to hire

Compensation Range: $40 - 48 per hour

A leading insurance services organization is seeking a strategic, detail-oriented Brand Specialist to play a critical role in executing a multi-year brand transformation. This position will partner closely with the Vice President of Brand to operationalize brand strategy, monitor brand health, and lead brand integration efforts across a growing, multi-business organization.

The ideal candidate brings a strong foundation in brand strategy and governance, thrives in cross-functional environments, and excels at translating brand vision into scalable systems, tools, and experiences. This role will work closely with the Integration Management Office, Communications, and Marketing teams to ensure the brand is consistently, clearly, and powerfully represented at every touchpoint.

Responsibilities

Brand Strategy Execution & Rebrand Enablement.

• Execute a multi-year brand roadmap, supporting brand architecture evolution and ensuring alignment with business priorities and growth initiatives.
• Partner with internal stakeholders to operationalize the rebrand through clear frameworks, roadshow presentations, and internal communications that drive adoption and engagement.
• Monitor brand health, awareness, and sentiment through qualitative and quantitative inputs; synthesize insights into actionable recommendations and leadership reporting.

Brand Integration

• Lead strategic brand integrations in collaboration with the Integration Management Office, Communications, and Marketing teams.
• Ensure newly acquired or evolving businesses are seamlessly aligned with brand standards, messaging, and visual identity.
• Serve as a trusted brand advisor to cross-functional partners navigating brand adoption or change.

Brand Asset Management

• Own the consistent application of brand assets across the organization, including visual identity, messaging frameworks, and brand guidelines.
• Oversee the development, maintenance, and distribution of branded assets (logos, templates, presentations, digital and multimedia assets).
• Manage the Digital Asset Management (DAM) platform, ensuring assets are current, accessible, and launch-ready.

Brand Governance & Consistency

• Audit brand usage across channels and functions to ensure compliance with guidelines.
• Identify gaps, risks, and opportunities to improve brand consistency and effectiveness.
• Support the development of brand training materials and enablement tools that empower teams to use the brand correctly and confidently.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 7+ years of experience in brand strategy, brand management, or integrated marketing roles; experience in multi-brand or matrixed organizations strongly preferred.
• Proven ability to execute brand architecture and manage brand systems at scale.
• Strong analytical skills with experience tracking brand health, awareness, and sentiment.
• Exceptional collaboration and communication skills, with a track record of leading cross-functional initiatives without direct authority.
• Proficiency with project management tools (e.g., Smartsheet, Wrike), brand management and DAM platforms, and creative tools such as Adobe Creative Cloud.
• Experience developing brand trainings, playbooks, and executive-ready presentations.
• Highly organized, detail-oriented, and passionate about brand excellence.

Why This Role

Play a pivotal role in shaping and scaling a high-growth brand during a transformative period.

Work closely with senior brand leadership and cross-functional partners on high-impact initiatives.

Join a collaborative, forward-thinking organization committed to innovation and a strong culture.

Equal Opportunity Employer

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [e-mail].

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.