Senior Manager, Digital Fundraising

ngs; Washington (District of Columbia); On-site; USD 110,000 - 150,000; Full time

Job summary

National Geographic Society is seeking a Senior Manager of Digital Fundraising to lead the organization’s online fundraising programs across mobile, email, web, and digital ads. You will partner with internal teams and external vendors to drive donor acquisition, retention, and reactivation while aligning campaigns with brand priorities.

You will also design stewardship, cultivate donor journeys, and leverage new technologies to improve engagement and revenue across AGM channels and partner

Responsibilities

• Lead and manage a robust digital fundraising program to meet lead generation and revenue targets.
• Develop a full-scale text-to-give fundraising program.
• Coordinate with internal and external partners to create digital campaigns for donor acquisition and engagement.
• Align digital strategies with print and other direct marketing campaigns.
• Collaborate with AGM channel and program leads to plan the annual digital calendar.
• Create integrated digital campaign materials and write content as needed.
• Research and adopt new fundraising technologies to drive program innovation.
• Support online stewardship and cultivation plans to recognize donors and show impact.
• Support online stewardship and cultivation plans for donors and subscribers.
• Manage donor journeys to build a pipeline that retains and upgrades supporters.
• Execute digital engagement campaigns for other Advancement teams as needed.
• Propose innovations in digital stewardship to deepen engagement.
• Analyze campaign performance and benchmark against industry standards.
• Monitor KPIs and revenue data; share insights with team.
• Manage testing roadmap to optimize the program.
• Oversee gift tracking between systems with Gift Processing.
• Oversee audits of digital fundraising collateral to ensure quality.

Job description

How You'll Contribute

The Advancement team identifies, cultivates, solicits, and stewards individuals, as well as foundation, government, and corporate partners who invest in the Society to drive impact through science, technology, education, exploration, and storytelling. The team collaborates across the Society - and often works closely with NGP/Disney - to build transformative and impact-driven strategic partnerships. The team also produces global events that deepen connections and leverage the Society's power to convene, and directs robust annual, major, and planned giving programs empowering the Society with a broad base of public support.

The Annual Giving and Membership (AGM) team manages a high impact fundraising and stewardship program through integrated and data-driven marketing and communications campaigns across multiple channels. The Senior Manager, Digital Fundraising is responsible for managing the digital fundraising program for the Advancement team to meet growing revenue goals for the National Geographic Society across mobile, email, web, digital ads, and other digital channels to acquire, retain, and reactivate donors at both the membership level and mid-level, while helping to steward and inspire current donors.

Your Impact

Responsibilities Include

• Lead and Manage Robust and Innovative Digital Fundraising Program - 50%
  • Project manage all aspects of the digital fundraising program in support of lead generation, acquisition, retention, and reactivation goals in collaboration with internal and external partners to meet long- and short-term targets.
  • Lead the development of a full-scale text-to-give fundraising program.
  • Serve as lead digital fundraising liaison with internal enterprise-wide partners (such as Communications, IT, and Strategic Insights, among others) as well with NGP's digital, social, marketing teams, etc. and with external vendors to develop, implement, and optimize digital campaigns that promote donor acquisition and engagement in support of increasing revenue goals.
  • Serve as a partner to internal teams in developing strategic digital plans for the Society that optimize fundraising and stewardship in support of overall donor and revenue goals.
  • Collaborate with AGM channel and program leads to create and implement the annual digital calendar and strategies to establish a regular cadence of member communication and a robust plan for digital acquisition using display advertising, email, SMS, third-party promotions, paid search, e-appends, and other types of digital acquisition.
  • Lead internal and external partners in the development of integrated digital campaign materials, writing and designing content as needed.
  • Lead the alignment and integration of digital strategies and tactics with print and other direct marketing campaigns in collaboration with the larger AGM team as well as throughout the Advancement department.
  • Collaborate with the NGS Communications and marketing team to ensure fundraising appeals are aligned with Society priorities and brand requirements.
  • Research and build expertise of current and emerging fundraising technologies across all aspects of digital fundraising/marketing and make recommendations for program innovations.
• Create and Implement Online Stewardship and Cultivation Plans - 25%
  • In collaboration with AGM channel and program leads, support the execution of online stewardship and cultivation plans for donors and subscribers, including broad engagement emails and text broadcasts, personalized mid-level communications, integrated and interest-driven e-newsletters, automated email/SMS ladders, special announcements, etc. to recognize donors, communicate gratitude, and demonstrate impact of donations.
  • Manage the development and execution of integrated donor journeys to build a pipeline of giving that stewards, retains and upgrades supporters.
  • Manage the execution of digital engagement campaigns and broadcasts in support of other Advancement teams for other donor and VIP audiences as needed.
  • Research and propose innovations in digital stewardship to continually innovate and improve communications that deepen engagement with NGS’s mission.
• Manage Program Analysis and Digital Testing Plan- 10%
  • Analyze effectiveness of digital fundraising campaigns and digital presence and help establish NGS benchmarks and compare performance to industry benchmarks.
  • Monitor and interpret program KPIs, revenue and engagement data, trends, successes, and outcomes and share timely, proactive, and ongoing results and insights with team and other key colleagues.
  • Manage testing plan and roadmap to optimize digital fundraising program and meet revenue, engagement, and other goals.
  • Oversee tracking and reconciliation of gifts between systems in collaboration with Gift Processing to ensure data is accurate and donor intent is followed.
• Manage Digital Fundraising Collateral and Digital Donation Experience - 10%
  • Oversee regular audits of digital fundraising collateral to ensure