Senior Manager, Digital Fundraising & Donor Growth

ngs; Washington (District of Columbia); On-site; USD 110,000 - 150,000; Full time

Job summary

National Geographic Society is seeking a Senior Manager of Digital Fundraising to lead the organization’s online fundraising programs across mobile, email, web, and digital ads. You will partner with internal teams and external vendors to drive donor acquisition, retention, and reactivation while aligning campaigns with brand priorities.

You will also design stewardship, cultivate donor journeys, and leverage new technologies to improve engagement and revenue across AGM channels and partner

Responsibilities

• Lead and manage a robust digital fundraising program to meet lead generation and revenue targets.
• Develop a full-scale text-to-give fundraising program.
• Coordinate with internal and external partners to create digital campaigns for donor acquisition and engagement.
• Align digital strategies with print and other direct marketing campaigns.
• Collaborate with AGM channel and program leads to plan the annual digital calendar.
• Create integrated digital campaign materials and write content as needed.
• Research and adopt new fundraising technologies to drive program innovation.
• Support online stewardship and cultivation plans to recognize donors and show impact.
• Support online stewardship and cultivation plans for donors and subscribers.
• Manage donor journeys to build a pipeline that retains and upgrades supporters.
• Execute digital engagement campaigns for other Advancement teams as needed.
• Propose innovations in digital stewardship to deepen engagement.
• Analyze campaign performance and benchmark against industry standards.
• Monitor KPIs and revenue data; share insights with team.
• Manage testing roadmap to optimize the program.
• Oversee gift tracking between systems with Gift Processing.
• Oversee audits of digital fundraising collateral to ensure quality.

Job description

National Geographic Society is seeking a Senior Manager of Digital Fundraising to lead the organization’s online fundraising programs across mobile, email, web, and digital ads. You will partner with internal teams and external vendors to drive donor acquisition, retention, and reactivation while aligning campaigns with brand priorities.

You will also design stewardship, cultivate donor journeys, and leverage new technologies to improve engagement and revenue across AGM channels and partner