Senior Manager, Digital Commerce

YISE Beauty; Columbus (OH); On-site; USD 110,000 - 160,000; Full time

Job summary

YISE Beauty is seeking a Senior Manager, Digital Commerce in Columbus, OH to lead DTC retention and ecommerce performance, translating insights into an actionable lifecycle calendar and site-optimization roadmap.

This hands-on role partners with Creative, Marketing, Operations, the Paid Media team, and external developers to deliver coordinated campaigns and a strong customer experience. 5+ years in ecommerce with Shopify and Klaviyo expertise are required.

Qualifications

• 5+ years of ecommerce, DTC, growth, or lifecycle marketing experience.
• Hands-on Shopify and Klaviyo experience, including segmentation and automated flows.
• Knowledge of performance marketing, attribution, and the relationship between paid media and retention.
• Strong analytical skills, proficiency in Excel and GA4, and ability to turn data into clear recommendations.
• Experience coordinating creative and technical partners; strong project management and communication skills.

Responsibilities

• Manage DTC retention, lifecycle marketing, and email/SMS plans with Klaviyo; guide scheduling and QA.
• Oversee CRO and site testing plan to improve conversion and AOV; define hypotheses and metrics.
• Coordinate with Operations, Creative, Marketing, and external partners on site promotions and customer experience.
• Maintain dashboards analyzing site, lifecycle, and acquisition data using Shopify/Klaviyo/GA4.
• Provide weekly retention recap with actionable next steps and performance drivers.

Skills

Lifecycle marketing

Retention programs

Analytics

Cross-functional collaboration

Excel

Tools

Shopify

Klaviyo

GA4

Job description

At YISE Beauty, we create perfectly edited, can’t-live-without skincare products that help people stop worrying about their skin and start living life.

Our team is small but mighty, made up of highly collaborative, creative individuals who value each other and work together to make our (big!) vision a reality. If you are goal-driven, solution-oriented, interested in the beauty industry, and eager to contribute to a high-growth startup, we’d love to meet you.

The Opportunity:

YISE Beauty is seeking a Senior Manager, Digital Commerce to manage DTC retention and ecommerce performance, turning customer and channel insights into practical plans that improve conversion, repeat purchase, and customer lifetime value. Reporting to the SVP of Digital Commerce, this role translates business priorities into an actionable lifecycle calendar and site optimization roadmap.

This is a hands-on management role that combines analytical judgment, lifecycle expertise, and cross-functional execution. The Senior Manager guides the Ecommerce Senior Coordinator’s day-to-day work and partners with Creative, Marketing, Operations, the Paid Media team, and external development partners to deliver coordinated campaigns and a strong customer experience.

Description of role:

Retention & Lifecycle Marketing:

• Manage the email, SMS, and subscription marketing plan within the SVP’s direction, including campaign priorities, automated flows, segmentation, personalization, and testing in Klaviyo.
• Set campaign objectives and audiences, develop briefs, and review builds and test sends; guide the Senior Coordinator on scheduling, QA, and deployment.
• Identify and test opportunities to grow email and SMS lists, reduce churn, increase repeat purchase, and improve subscription retention.
• Deliver a weekly retention recap covering email, SMS, and subscription performance against the prior week, prior year, and YTD averages, with clear drivers and next actions.
• Track Klaviyo-attributed campaign revenue against YTD benchmarks, identify effective creative, and use findings to improve future briefs; distinguish attributed revenue from overall business performance.

Ecommerce Performance & Conversion:

• Manage a prioritized CRO and site testing plan using customer journey, product, merchandising, and performance insights to improve conversion and average order value.
• Define test hypotheses, success measures, and next steps; work with the Senior Coordinator and development partners on implementation and evaluate results.
• Oversee launch and promotional readiness, merchandising priorities, and customer experience; guide the Senior Coordinator’s routine Shopify updates and QA.
• Prioritize development requests within available partner hours, escalating material site issues, capacity constraints, and tradeoffs to the SVP.
• Coordinate with Operations on product availability and inventory issues affecting site promotions and the customer experience.

Performance Marketing Partnership & Analytics:

• Partner with the Paid Media team on acquisition performance, campaign messaging, landing page needs, and creative test learnings; translate insights into site and lifecycle improvements.
• Coordinate DTC briefs and campaign readiness with the paid-media owner, who leads media buying, ad-platform execution, and paid-channel budget optimization.
• Maintain DTC dashboards and analyze site, lifecycle, subscription, and acquisition data using Shopify, Klaviyo, GA4, and available attribution tools.
• Identify trends, explain performance variances, and recommend actions to the SVP; reconcile differing platform measures before drawing conclusions.

Cross-Functional Planning & Team Coordination:

• Build clear work-back schedules with Marketing and Creative, including brief requirements, asset delivery dates, approvals, QA, and launch milestones.
• Guide and develop the Senior Coordinator, set weekly priorities, review work quality, and surface workload conflicts early.
• Coordinate development and CRO partners within agreed scopes, maintaining clear requirements, timelines, and follow-through.
• Recommend improvements to workflows and tools; bring major strategy, budget, resourcing, and scope decisions to the SVP.

Key Performance Indicators:

• Progress against agreed DTC conversion, average order value, repeat purchase, retention revenue, and subscription retention goals.
• Actionable weekly reporting and a consistent testing cadence with documented findings and next steps.
• Accurate, timely campaign and site launches, with clear approvals and early escalation of risks.

Qualifications

Required

• 5+ years of relevant ecommerce, DTC, growth, or lifecycle marketing experience, with demonstrated ownership of retention programs and site optimization initiatives.
• Hands-on Shopify and Klaviyo experience, including segmentation, automated flows, campaign QA, merchandising, and testing.
• Working knowledge of performance marketing, acquisition metrics, attribution, and the relationship between paid media, site conversion, and retention.
• Strong analytical skills, proficiency in Excel and web analytics such as GA4, and the ability to turn data into clear recommendations.
• Experience coordinating creative and technical partners and guiding junior colleagues; strong project management and communication skills.

Preferred

• Experience with a growing beauty, skincare, or consumer brand; subscription programs; Shopify Plus; and Triple Whale or comparable attribution tools.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

YISE Beauty is an equal opportunity employer. We value diversity and do not discriminate on the basis of race, religion, color, national origin, ancestry, citizenship, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status. YISE Beauty is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.

YISE Beauty will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.