E-Commerce Manager

Revision Skincare®; Irving (TX); Hybrid; USD 125,000 - 135,000; Full time

Benefits offered by this job

Annual incentive

Comprehensive benefits

Growth opportunities

Job summary

Revision Skincare® is seeking an experienced E-commerce Manager to lead our DTC Shopify storefront, drive data-driven journeys, and optimize conversions across CRM, analytics, and merchandising. You will own journey design, personalization, and GA4/Shopify analytics, partnering with cross-functional teams to deliver measurable growth.

The role emphasizes hybrid work from Irving, TX, with a blend of strategic leadership and hands-on optimization.

Qualifications

• 4+ years in DTC ecommerce management.
• Advanced knowledge of Shopify admin and app ecosystem.
• Proficiency with GA4 and Excel for data-driven decisions.
• Experience designing data-driven, personalized customer journeys.

Responsibilities

• Lead end-to-end customer journeys across awareness to loyalty, grounded in data.
• Own Shopify functionality and ensure mobile-first, bug-free UX.
• Collaborate with Brand, CRM, and Analytics to align strategy with promos.
• Use personalization tools and AI to deliver relevant product recommendations.
• Develop a testing roadmap (A/B and multivariate) and report KPIs.
• Own data dashboards and GA4/Shopify analytics insights for optimization.

Skills

DTC ecommerce

Shopify admin

GA4 analytics

Excel pivot tables

Personalization tools

A/B testing

Data dashboards

Tools

GA4

Shopify Analytics

Excel

SEO tools

Job description

Position Title: E-Commerce Manager

Reports To: Senior Director, E-Commerce Strategy & Sales

Department: Ecomm

Location: Irving, TX (Hybrid)

Type: Full-Time

About Us

Revision Skincare® Where Skin Longevity Begins™

Revision Skincare® is a leading professional skincare company dedicated to advancing skin health through innovative, science-backed solutions. Our culture is built on curiosity, collaboration, and a passion for excellence. As part of our team, you'll work alongside talented professionals who are committed to research, innovation, and delivering measurable results for customers and healthcare professionals worldwide.

At Revision, we look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future.

Role Overview

We are seeking an analytical and operationally focused Ecommerce Manager to lead the daily management and growth of our branded Direct-to-Consumer (DTC) website. The core of this role is turning data into high-converting digital experiences while providing strategic direction for the site’s execution.

You will lead our customer journey strategy, designing personalized journeys grounded in data and insights and bringing them to life in partnership with our CRM agency, internal stakeholders, and integrated personalization technology. You’ll measure and optimize these journeys continuously, from first visit through repeat purchase.

As the primary owner of our Shopify storefront, you will work alongside an Ecommerce Specialist, who handles day-to-day tactical execution, to ensure all initiatives launch with precision and align with our broader business goals.

Key Accountabilities

• Customer Journey Strategy & Optimization
• Journey Design: Lead the design of end-to-end customer journeys across awareness, first purchase, replenishment, and loyalty. Base every journey on data and customer insights, and identify the key moments, decision points, and friction for each segment.
• Data-Driven Journey Model: Build and maintain a data-driven model that measures journey performance in real time. Use behavioral, transactional, and CRM data to understand where customers move forward, stall, or drop off.
• Journey Execution: Bring journeys to life in partnership with our CRM agency. Translate journey designs into clear briefs, requirements, and priorities, and hold the agency accountable for quality, timing, and results.
• Cross-Functional Collaboration: Work with Brand, Creative, CRM, and Analytics stakeholders to align journey strategy with business goals, brand messaging, and the promotional calendar.
• Personalization Technology: Use integrated personalization and AI-driven tools to deliver relevant product recommendations and content across email, SMS, and onsite. Make sure these tools work together so the experience is consistent at every touchpoint.
• Continuous Optimization: Develop and manage a structured testing roadmap (A/B and multivariate) across journey stages, and feed the results back into journey design.
• Journey Measurement & Reporting: Define and report on journey KPIs, such as stage-to-stage conversion, time to second purchase, repeat purchase rate, subscription conversion, and CLV. Turn performance results into clear recommendations for leadership
• Data-Driven Shopify Management & Strategy
• Operational Oversight: Lead the end-to-end functionality of the Shopify ecosystem. Work with the Ecommerce Specialist to maintain strong site performance, mobile-first responsiveness, and a bug‑free user experience.
• Merchandising Strategy: Direct the lifecycle of product listings, landing pages, and blog content. Give the Specialist a clear roadmap to optimize all assets for conversion and modern search visibility.
• Performance Analysis & Insights: Act as the internal lead for GA4 and Shopify Analytics. Work closely with our Internal Analyst to monitor KPIs (AOV, CR, CLV), extract insights, and turn data into actionable site optimizations.
• Modern Search Optimization: Develop robust SEO strategies, including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), so the brand is visible in AI-driven search results and LLMs.
• Data Fluency & Insight Activation
• Data Interpretation: Confidently read, interpret, and question data from GA4, Shopify Analytics, CRM, and personalization platforms. Separate meaningful signals from noise.
• Insight to Action: Turn findings into prioritized, actionable optimizations for the customer experience. Clearly communicate what the data shows, why it matters, and what to do next.
• Analytical Partnership: Work with the Internal Analyst to define reporting needs, check data accuracy, and build dashboards that support fast, confident decisions.
• Test-and-Learn Mindset: Use data to form hypotheses, validate assumptions, and measure the impact of every major site and journey change.
• Tech Stack, Subscription & Retention
• Subscription Growth: Manage and optimize subscription programs to drive recurring revenue. Refine the subscriber experience to increase retention and reduce churn.
• App Ecosystem: Evaluate and manage third-party Shopify integrations that improve site functionality and streamline the digital journey.
• Marketing, CRM & Promotional Collaboration
• Stakeholder Alignment: Collaborate closely with internal marketing, creative, and inventory teams to develop and execute a comprehensive ecommerce promotional calendar.
• Unified Messaging: Partner with Brand and Social teams to keep messaging cohesive and the brand voice consistent across all digital touchpoints throughout the year.
• CRM & Lifecycle Marketing: Lead the strategy for lifecycle and journey-based CRM programs, including welcome, post-purchase, replenishment, win-back, and subscription flows. Partner with the CRM agency on execution and with Brand stakeholders on messaging, and make sure campaigns connect to onsite landing pages and promotional cycles.
• Campaign Execution: Oversee the Specialist in launching promotional mechanics, including discounts, bundles, and limited-time offers, so the journey from click to checkout is seamless.
• Customer Experience & Quality Control
• Actionable Feedback: Partner with the Customer Service team to review consumer pain points and turn feedback into site improvements.
• UX/UI Optimization: Use heatmaps and session recordings to find friction points in the checkout funnel, and work with the team to implement data-backed solutions.

Qualifications & Work Experience

• Experience: 4+ years in DTC ecommerce management, including experience guiding or supervising tactical team members.
• Platform Expertise: Advanced knowledge of the Shopify admin and its broader app ecosystem.
• Analytical Proficiency: Expert-level experience with GA4 (Google Analytics) and Shopify Analytics, and advanced proficiency in Excel, including pivot tables, lookups, and building reports and models. Experience working with data analysts to drive business decisions.Customer Journey Expertise: Experience designing data-driven, personalized, multi-touchpoint customer journeys, including onsite personalization and AI-driven recommendation tools.Search Trends: Knowledge of traditional SEO as well as emerging GEO and AEO strategies. Personalization & Retention: Hands‑on experience with personalization tools and subscription management applications. Agency & Stakeholder Management: Proven ability to brief, guide, and hold agency partners accountable while working closely with internal cross-functional teams, including Brand, Social, and CRM.
• Adaptability: Thrives in fast-paced, rapidly changing environments. Able to reprioritize quickly and pivot to support evolving organizational goals without losing execution quality.
• Experimentation: Hands‑on experience running A/B tests and conversion rate optimization (CRO) programs.
• Data Fluency: Proven ability to read, interpret, and act on complex data sets. Comfortable working independently in dashboards and reports, not just consuming summaries.

Position is commensurate with experience.

Physical Requirements and Work Environment

This role requires long periods of sitting at a desk in office or remotely as this is a hybrid position. Tuesdays are mandatory in-office days and two (2) days minimum are required in-office per company policy. Work environments and physical requirements may vary based on business needs. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the role.

This job description describes the general nature and level of work performed and is not intended to be an exhaustive list of all responsibilities. Duties and responsibilities may be modified, added, or removed as necessary to meet business and organizational needs.

Compensation

The target base salary range for this role is $125,000-135,000 per year. This range reflects the anticipated compensation for the role. Where pay falls withing the range may vary based on many factors, including, but not limited to, job responsibilities, skills, experience, education, certifications, location and applicable geographic pay zones, market conditions, internal equity and business considerations. Compensation decisions are made based on an assessment of the candidate’s qualifications and the totality of relevant factors.

Benefits

Revision Skincare® offers competitive compensation, annual incentive opportunities, and comprehensive benefits, along with meaningful opportunities for growth, development, and collaboration in an inclusive and innovative environment.

Revision Skincare® is an equal opportunity employer dedicated to building an inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, genetic information or any other characteristic protected by applicable law. Revision Skincare® is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment.