Senior Manager, Digital and Performance Marketing

Consumer Cellular; Scottsdale (AZ); On-site; USD 90,000 - 120,000; Full time

Job summary

A leading company in the telecommunications sector is seeking a Senior Manager for Digital and Performance Marketing in Scottsdale, AZ. This role involves crafting and optimizing digital media strategies to enhance subscriber growth and maximize ROI. The ideal candidate will balance creativity and analytics, working closely with cross-functional teams to drive impactful marketing campaigns. This is an excellent opportunity to make a significant impact in a key growth area while marketing industry-leading products.

Qualifications

• Extensive performance marketing experience required.
• Proven track record in sales forecasting and campaign development.

Responsibilities

• Lead strategy and execution of digital media investments.
• Optimize media investments through signal-based attribution models.
• Manage media budgets and investment forecasting.

Skills

Data-Driven Decision Making

Performance Marketing

Campaign Development

Media Buying

Tools

Google Analytics

Adobe Analytics

Power BI

Job description

The Senior Manager, Digital and Performance Marketing will lead the strategy, execution, and optimization of media investments across digital channels, including search, social, retail, and programmatic. This role requires a results-driven leader capable of developing and optimizing cross-channel media strategies to achieve business objectives. The Senior Manager will work closely with the performance marketing team, cross-functional partners, and external agencies to drive performance through data-driven insights and signal-based attribution.

This role requires balancing the art and science of marketing, focusing on audience composition, message delivery, outcome analysis, and ongoing campaign improvement. The ideal candidate will have an operator's mindset, extensive performance marketing experience, and a proven track record in sales forecasting, campaign development, media buying, and optimization across multiple platforms. Preferred experience includes a direct response or performance marketing background at leading agencies and consumer-facing organizations where these marketing disciplines are conspicuous and vital to success.

This is an outstanding career opportunity to contribute significantly to our company's primary growth channel while marketing an industry-leading product and service offering.

• Develop and execute digital media strategies across search, social, retail, and programmatic channels, focusing on maximizing ROI and driving subscriber growth.
• Continuously optimize media investments through signal-based attribution models, using first-party and third-party data to improve decision-making.
• Take accountability and provide leadership across digital media channels, ensuring alignment with other media investments, overall business goals, and department performance objectives.

Media Investment Optimization

• Lead media investment across key platforms (Google, Meta, Bing, Walmart Connect, Roundel, The Trade Desk, etc.) to drive measurable results.
• Apply advanced attribution techniques (algorithmic, multi-touch, econometric, position-based) to assess media performance and refine strategies for better efficiency and scalability.
• Incorporate offline data (call tracking, customer service, etc.) actively into media strategies for a holistic performance view.
• Drive ongoing campaign optimization through testing, segmentation, bid strategy adjustments, and cost-per-acquisition management.

Cross-Functional Collaboration

• Partner with go-to-market, creative, and product teams to develop impactful marketing assets that resonate with target audiences.
• Collaborate with analytics teams to select attribution models, forecast campaign performance, and adapt strategies based on evolving trends and consumer behavior.
• Work with CRM and offline marketing teams to integrate post-purchase insights into media optimization.
• Lead relationships with vendors, media agencies, and platform representatives to execute high-impact digital campaigns.
• Guide media agencies and partners to adapt channel best practices, ensuring alignment with our growth targets and performance expectations.

Budget & Forecasting Management

• Manage media budgets and investment forecasting to ensure optimal resource allocation and ROI measurement.
• Lead quarterly budgeting, assess financial effectiveness, and adjust allocations to maximize growth.

Data-Driven Decision Making & Reporting

• Use analytics tools (Google Analytics, Adobe Analytics, Power BI, etc.) to evaluate campaign performance and drive data-driven optimizations.
• Implement offline attribution methodologies, such as call-tracking, to capture and attribute retail and call center sales to digital media.
• Provide performance insights and recommendations to senior leadership based on market trends and data.
• Evaluate and implement new technologies and methods to unlock incremental growth and reach new audiences.
• Stay updated on digital media trends, emerging technologies, and consumer behavior to refine strategies.
• Foster a culture of continuous learning, encouraging experimentation with new tactics and media channels to reach new audiences.

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Senior Manager Digital Marketing • Scottsdale, AZ, United States