Senior Manager, Digital Activation and Planning (Pharma)

dentsu; Pennsylvania; Remote; USD 68,000 - 111,000; Full time

Job summary

A leading company in advertising services seeks a Senior Manager for Digital Activation and Planning in Pharma. The role focuses on managing client relationships, strategic media guidance, and ensuring campaign quality. Ideal candidates will have experience in digital media and a strong understanding of the pharmaceutical industry.

Benefits

Medical, vision, and dental insurance

Life insurance

Short-term and long-term disability insurance

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Qualifications

• 4-6 years experience in digital media planning and strategy.
• Experience in a highly regulated industry, preferably pharma.

Responsibilities

• Oversee day-to-day management of client’s business.
• Develop cross-channel RFPs and evaluate proposals.
• Lead monthly financial operations including client billing.

Skills

Digital Media Planning

Client Management

Communication

Tools

Prisma

Job description

Senior Manager, Digital Activation and Planning (Pharma)

Join to apply for the Senior Manager, Digital Activation and Planning (Pharma) role at dentsu

Senior Manager, Digital Activation and Planning (Pharma)

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Job Description:

dentsu is seeking a Senior Manager, Digital Activation and Planning. The ideal candidate will play a lead role in strenghtening relationships with key pharmaceutical clients, collaborate with partner agencies, provide strategic media guidance to clients, establish and develop relationships with health media publishers, and ensure dentsu’s media programs meet client goals and KPIs in a timely, error-free manner.

Job Description:

dentsu is seeking a Senior Manager, Digital Activation and Planning. The ideal candidate will play a lead role in strenghtening relationships with key pharmaceutical clients, collaborate with partner agencies, provide strategic media guidance to clients, establish and develop relationships with health media publishers, and ensure dentsu’s media programs meet client goals and KPIs in a timely, error-free manner.

You will play a critical role in developing and scaling a more contemporary, agile health media offering for our clients. This role can be remote. You will report to our Group Director of Digital Investment.

You Will:

• Oversee day to day management of our client’s business throughout the entire strategic planning and implementation process.
• Serve as the main point of contact for day-to-day client operations
• Be responsible for on-time, on-budget campaigns, and quality assurance of all ad placements. You will oversee the development of tactical digital media plans.
• Develop cross channel request for proposals (RFPs), evaluate proposals, and finalize buy recommendations.
• Quality-assure all campaigns, reporting, and billing to produce client-ready materials
• Recommend innovative tactics to improve account and foster growth
• Serve as the day-to-day lead for all activation processes, including but not limited to, Prisma setup, trafficking and QA.
• Responsible for communication of campaign performance including the ability to provide insightful feedback on questions related to technology, data, optimization & in-platform quality assurance
• Lead monthly financial operations, inclusive of client billing, actualizations & reconciliation.
• Work within the team to foster talent, teach & lead junior team members.
• Participate in and identify new and organic growth opportunities.
  
  
  

You Have:

• 4-6 years experience in digital media planning and strategy.
• Experience working in a highly regulated industry, preferably pharma.
• Knowlege and experience with multi-channel marketing to DTC (direct to consumer) and HCP (healthcare professional) audiences including programmatic, search, POC (point of care), print, video, and social. Working knowledge of patient and professional media channels and partners.
• Working knowledge and experience with data-driven strategy and campaign development, measurement, and campaign optimization.
• Experience with financial processes, billing, actualization, invoice reconciliation, media authorization development & Prisma skills.
• Willingness to learn and grow skills in client management & communication.
• People and project management experience (junior planners as well as multiple contributors from specialty functions (e.g. search, programmatic, social, etc.)
• Experience successfully bringing together people from different disciplines, internal and external, to achieve desired outcomes.
  
  
  

The annual salary range for this position is $68,000-$110,400. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include: Medical, vision, and dental insurance, Life insurance, Short-term and long-term disability insurance, 401k, Flexible paid time off, at least 15 paid holidays per year, paid sick and safe leave, and paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

Location:

USA - Remote - Massachusetts

Brand:

Dentsu X

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.



Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail [e-mail] clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Design, Art/Creative, and Information Technology

• Industries

  Advertising Services

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