Senior Manager, Digital Activation and Planning (Pharma)

dentsu; Massachusetts; Remote; USD 68,000 - 111,000; Full time

Job summary

A leading company in the digital media space is seeking a Senior Manager, Digital Activation and Planning to enhance relationships with pharmaceutical clients. This role involves strategic media guidance, overseeing client operations, and developing innovative marketing tactics while ensuring campaigns meet client goals. The position offers a competitive salary and comprehensive benefits.

Benefits

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

401k

Paid time off

Parental leave

Qualifications

• 4-6 years of experience in digital media planning and strategy.
• Experience in a highly regulated industry, preferably pharma.
• Knowledge of multi-channel marketing to DTC and HCP audiences.

Responsibilities

• Oversee day-to-day management of client’s business.
• Ensure on-time, on-budget campaigns and quality assurance.
• Lead activation processes and communicate campaign performance.

Skills

Digital media planning

Client management

Data-driven strategy

Project management

Job description

Senior Manager, Digital Activation and Planning (Pharma)

dentsu is seeking a Senior Manager, Digital Activation and Planning. The ideal candidate will play a lead role in strengthening relationships with key pharmaceutical clients, collaborate with partner agencies, provide strategic media guidance to clients, establish and develop relationships with health media publishers, and ensure dentsu’s media programs meet client goals and KPIs in a timely, error-free manner.

You will play a critical role in developing and scaling a more contemporary, agile health media offering for our clients. This role can be remote. You will report to our Group Director of Digital Investment.

Responsibilities:

• Oversee day-to-day management of our client’s business throughout the entire strategic planning and implementation process.
• Serve as the main point of contact for day-to-day client operations.
• Ensure on-time, on-budget campaigns, and quality assurance of all ad placements. Oversee the development of tactical digital media plans.
• Develop cross-channel RFPs, evaluate proposals, and finalize buy recommendations.
• Quality-assure all campaigns, reporting, and billing to produce client-ready materials.
• Recommend innovative tactics to improve accounts and foster growth.
• Lead activation processes, including Prisma setup, trafficking, and QA.
• Communicate campaign performance with insightful feedback on technology, data, and optimization.
• Manage monthly financial operations, including billing, actualizations, and reconciliation.
• Foster talent development, teach, and lead junior team members.
• Identify new and organic growth opportunities.

Minimum Qualifications:

• 4-6 years of experience in digital media planning and strategy.
• Experience in a highly regulated industry, preferably pharma.
• Knowledge of multi-channel marketing to DTC and HCP audiences, including programmatic, search, POC, print, video, and social media.
• Experience with data-driven strategy, campaign development, measurement, and optimization.
• Familiarity with financial processes, billing, actualization, invoice reconciliation, and Prisma.
• Willingness to learn and grow in client management and communication skills.
• People and project management experience.

The annual salary range is $68,000-$110,400, based on experience and skills. Benefits include medical, dental, vision insurance, life insurance, disability, 401k, paid time off, and parental leave. Dentsu complies with applicable laws regarding employee leave and provides accommodations for disabilities.