Senior Manager, Digital Analytics & Data Governance

Gen; New York (NY); On-site; USD 188,000 - 216,000; Full time

Benefits offered by this job

Flexible working options

Competitive pay and benefits

Well-being programs

Job summary

Gen is seeking a Data Layer Strategy & Governance Lead to oversee data collection and analytics for its extensive consumer brands. This role is critical in defining and maintaining data specifications for effective decision-making and product marketing.

The ideal candidate will have over 10 years of expertise in digital analytics, proficiency with Tealium iQ, and experience in leading teams. The position offers a compensation range of $188K - $216K and opportunities for professional growth.

Qualifications

• 10+ years of experience in digital analytics, with 3–5 years in a management role.
• Hands-on expertise with Tealium iQ and data layer configuration.
• Strong understanding of web instrumentation and JavaScript event tracking.

Responsibilities

• Serve as the primary stakeholder for Gen's data layer.
• Lead the enterprise Tealium iQ implementation end-to-end.
• Define the instrumentation strategy for Gen's web properties.

Skills

Digital analytics

Tealium iQ

JavaScript

Privacy regulations

Cross-functional communication

Education

Bachelor’s degree in Computer Science or related field

Master’s or Ph.D.

Tools

Amplitude

Tealium AudienceStream

Google Tag Manager

Job description

Gen is seeking a Data Layer Strategy & Governance Lead to oversee data collection and analytics for its extensive consumer brands. This role is critical in defining and maintaining data specifications for effective decision-making and product marketing.

The ideal candidate will have over 10 years of expertise in digital analytics, proficiency with Tealium iQ, and experience in leading teams. The position offers a compensation range of $188K - $216K and opportunities for professional growth.