Digital Analytics Platform Lead (Mixpanel & Tealium)

Quest Diagnostics; Secaucus (NJ); Hybrid; USD 115,000 - 140,000; Full time

Benefits offered by this job

Day 1 Medical, dental & vision

401(k) with company match

Flexible Spending Accounts

Education assistance

Job summary

Quest Diagnostics is seeking a Digital Marketing Analytics Manager to oversee the implementation and administration of key digital analytics tools like Mixpanel, Tealium, and OneTrust, ensuring compliance and effective data collection across 70+ websites. This hybrid position requires strong project management and communication skills, with 4–6 years of experience in digital analytics.

The ideal candidate will lead complex technical implementations and work collaboratively with cross-functional teams to support data-driven decision-making.

Qualifications

• 4–6+ years of hands-on experience in digital analytics or technical marketing analytics implementation.
• Experience in an agile environment.
• Preferred experience with Mixpanel and enterprise-level Tag Management systems.

Responsibilities

• Manage technical implementations across 70+ company websites.
• Lead Mixpanel implementation and analytics support.
• Ensure compliance with data privacy regulations.
• Train stakeholders on digital analytics tools.

Skills

Technical implementation skills

Strong communication skills

Project management skills

Agile methodology

Education

Bachelor's in Marketing, Business, Advertising, Computer Science or related discipline

Tools

Mixpanel

Tealium

OneTrust

Jira

Job description

Quest Diagnostics is seeking a Digital Marketing Analytics Manager to oversee the implementation and administration of key digital analytics tools like Mixpanel, Tealium, and OneTrust, ensuring compliance and effective data collection across 70+ websites. This hybrid position requires strong project management and communication skills, with 4–6 years of experience in digital analytics.

The ideal candidate will lead complex technical implementations and work collaboratively with cross-functional teams to support data-driven decision-making.