Analytics & Insights Director

Grand Circle Corporation; Boston, Northern (MA, KY); Hybrid; USD 140,000 - 160,000; Full time

Benefits offered by this job

Health & wellness

Paid Time Off

Travel benefits

401(k) match

Tuition assistance

Commuter benefits

Volunteer time off

Job summary

Grand Circle Corporation, Boston, MA, is seeking a Director of Analytics to lead how we understand, measure, and act on customer, digital, and operational data across our brands.

Reporting to the SVP, Digital Analytics, you will head a team of analysts and our Data Collection Product Manager, shaping strategy and turning data into insight that informs decisions across marketing, product, digital experience, and the Traveler Relations Center.

Qualifications

• 8+ years in analytics with leadership experience.
• Hands-on expertise across web and digital analytics — data layer, tag management, Adobe Data Collection, Adobe Analytics, and Google Analytics.
• Strong SQL, Python or R, and BI tools.

Responsibilities

• Lead the analytics function — setting the vision, roadmap, and standards for how the organization uses data to answer its most important questions.
• Analyze customer, web, marketing, and operational data to identify actionable insights and opportunities across the traveler journey.
• Develop and govern web analytics with our Adobe Analytics Product Manager — including the data layer, tag management, and event collection across Adobe Data Collection, Adobe Analytics, and Google Analytics.
• Develop and enhance our marketing attribution strategy, defining marketing channels, rules, and methodology to give the business visibility into channel contribution and ROI.
• Tell data-driven stories that convince and influence leaders using clear insights and recommendations.
• Partner with brand, marketing, product, and TRC teams to translate analytical findings into measurable business impact.

Skills

Advanced SQL

Python or R

Tableau

Power BI

Looker

Statistical analysis

Big data analytics

Education

Bachelor's degree in Statistics, Mathematics, Computer Science, Economics, or a quantitative field

Tools

Snowflake

Oracle

Adobe Analytics

Google Analytics

ETL tools

Job description

Grand Circle Corporation, Boston, MA, is seeking a Director of Analytics to lead how we understand, measure, and act on customer, digital, and operational data across our brands.

Reporting to the SVP, Digital Analytics, you will head a team of analysts and our Data Collection Product Manager, shaping strategy and turning data into insight that informs decisions across marketing, product, digital experience, and the Traveler Relations Center.