Senior Manager, Digital Commerce Analytics (Remote)

Careismatic Brands; United States; Remote; USD 120,000 - 160,000; Full time

Job summary

Careismatic Brands is seeking a Senior Manager, Strategy Analytics to own Digital Commerce analytics. You’ll build the measurement infrastructure, establish a reliable data layer, and deliver executive-ready dashboards across brand sites. This is a remote, senior-level role requiring deep expertise in GA4, SQL, and modern BI tooling.

You’ll partner with the VP Traffic, Product, and Marketing to drive data-driven decisions and optimize performance across channels, content, and lifecycle programs.

Qualifications

• 5+ years of experience in digital analytics, ecommerce analytics, or a closely related data role within a DTC or performance marketing environment.
• Strong command of GA4 — including event tracking configuration, funnel analysis, attribution modeling, and custom reporting.
• Proficiency in SQL for data extraction, transformation, and analysis across relational databases or cloud data platforms.
• Experience building and maintaining performance dashboards in BI tools (Looker, Tableau, Power BI, or equivalent) that serve non-technical stakeholders across multiple functions.
• Demonstrated ability to work in a greenfield or early-stage analytics environment — comfortable making pragmatic architecture decisions, defining standards from scratch, and building incrementally toward a mature measurement infrastructure.
• Solid understanding of digital marketing channel mechanics — paid search, paid social, email/SMS, SEO, affiliates.
• Experience with A/B test measurement and basic statistical concepts.
• Strong analytical storytelling skills — translating data into clear, commercially relevant insights.

Responsibilities

• Build and own the measurement infrastructure, reporting layer, and analytics capability for Digital Commerce across multiple brands.
• Define data architecture, data governance, and a single source of truth for KPI reporting.
• Design and maintain core dashboards covering channel performance, site metrics, and lifecycle analytics.
• Deliver weekly, monthly, and quarterly performance summaries to leadership and channel owners.
• Partner with central BI and product teams to ensure scalable data pipelines and integrated enterprise reporting.
• Support experimentation programs with clean measurement frameworks and rigorous interpretation of results.
• Provide ad-hoc analyses to uncover growth levers and inform acquisition, retention, and optimization strategies.

Skills

GA4

SQL

BI dashboards

Data pipelines

Cross-functional collaboration

A/B testing measurement

Shopify data analytics

Python/R

Tools

Looker

Tableau

Power BI

dbt

Fivetran

Stitch

BigQuery

Snowflake

Redshift

Job description

Careismatic Brands is seeking a Senior Manager, Strategy Analytics to own Digital Commerce analytics. You’ll build the measurement infrastructure, establish a reliable data layer, and deliver executive-ready dashboards across brand sites. This is a remote, senior-level role requiring deep expertise in GA4, SQL, and modern BI tooling.

You’ll partner with the VP Traffic, Product, and Marketing to drive data-driven decisions and optimize performance across channels, content, and lifecycle programs.